Jeff Esposito
FEBRUARY 21, 2012
To get to your Insights click on the "Insights" link on the left hand side of your fan page. If you manage a Facebook page for a company, entity or personal blog you are probably aware that Facebook has rolled out a new Insights tool. Instead of the bare bones metrics from the old Insights tool, the new tool offers more data than most folks truthfully need.
Jeff Esposito
FEBRUARY 8, 2012
This post contains video, please click here if you cannot view. This post also includes the words shit and bullshit, so if this offends you, please click here for a cuss-free post. The first time I saw Jason Falls speak, he was jumping up and down (literally) yelling about silos sucking. Since then, I have been following him and have learned a ton from in the three years since.
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Jeff Esposito
FEBRUARY 19, 2012
Last month, I presented Vistaprint as a case study for social commerce. Below are the video and deck. Key takeaways include: What can be measured. All measurement is not equal. Evolving your metrics. Tracking sales to your social interactions. Measuring your social output. View more PowerPoint from Jeff Esposito.
Jeff Esposito
FEBRUARY 2, 2012
It has been a long season and now only one game remains for the NFL to crown a champion. Like many folks, I am excited for Sunday to watch the Giants and the Patriots duke it out for the Lombardi Trophy and will lay out a prediction out there. Unlike many picks I am going away from my gut or stats and choose the winner of the Super Bowl based on social media buzz.
Jeff Esposito
FEBRUARY 28, 2012
In a little over a week thousands of techies, hipsters and marketing folks will arrive in Austin, Texas for the interactive marketing portion of the 26th Annual South by Southwest Conference for five days of sessions, keynotes, events, networking opportunities and parties. Over those five days there will be a plethora of trends, Tweets and predictions of the next “it” thing in the digital marketing space.
Jeff Esposito
FEBRUARY 12, 2012
Is it me or does it seem like there is a new social network or application that is going to be the next big thing in 2012? For every “surefire hit” like a Pinterest there are two or three Google Waves or Empire Avenues. It is always hard to read the tea leaves when deciding whether or not to jump in with two feet or sit on the sidelines and let the audiences figure it out.
Jeff Esposito
FEBRUARY 26, 2012
This post contains video, click here if you cannot view. When I received a copy of Dr. Michael Wu’s the Science of Social Media , I was more than happy to dive in. After reading, I can say that despite being ~100 pages, the good Doctor gives readers a great understanding of what makes users of social technology tick. While the book does get into some heady topics, Dr.
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