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September, 2010

Jeff Esposito

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Using Social Media to Predict the NFL Season

Jeff Esposito

SEPTEMBER 9, 2010

Home About Archives Press Clips Spark Advisors Suggested Reading Using Social Media to Predict the NFL Season Written on September 9, 2010 by Espo in social media , sports Every year, industry pundits announce their selections for the upcoming NFL season using everything from their gut to film study or Madden simulations. Heck, I even know someone who won the office pool one year picking based on jersey colors.

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Don't burn bridges

Jeff Esposito

SEPTEMBER 1, 2010

Home About Archives Press Clips Spark Advisors Suggested Reading Don’t burn bridges Written on September 1, 2010 by Espo in Company , social media I recently read a blog post from Dave Fleet that really put words to something that I had been pondering for a bit. The piece was entitled Are you creating social media scorched earth? It focused on companies that burn bridges with customers with one-off social media accounts.

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Can influence be bought? | Strategic thoughts on using social.

Jeff Esposito

SEPTEMBER 27, 2010

Home About Archives Press Clips Spark Advisors Suggested Reading Can influence be bought? Written on September 27, 2010 by Espo in PR This post originally ran on PR Breakfast Club earlier in the week. I added in some additional insight and I wanted to share to readers of this site who may have missed it. Two weeks ago, I received an email from the folks at Klout informing me that Fox wanted to send me a watching kit for its new television series Lone Star.

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Cartoon of the day

Jeff Esposito

SEPTEMBER 7, 2010

Home About Archives Press Clips Spark Advisors Suggested Reading Cartoon of the day Written on September 7, 2010 by Espo in Cartoon of the Day Enjoy this post? Share your thoughts in the comments below or with your own networks. You can also subscribe to the blog to ensure you receive the latest posts. Thanks for visiting! 0 Comments - Leave a comment!

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Video book review of UnMarketing | Strategic thoughts on using.

Jeff Esposito

SEPTEMBER 20, 2010

Home About Archives Press Clips Spark Advisors Suggested Reading Video book review of UnMarketing Written on September 20, 2010 by Espo in Book Review , social media About six months ago while manning the Vistaprint Twitter account , a few followers mentioned that we were included in a presentation that they say in a conference or on Blog Talk Radio by this guy named Scott Stratten , better known as @UnMarketing.

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Puma Afterhours

Jeff Esposito

SEPTEMBER 16, 2010

Home About Archives Press Clips Spark Advisors Suggested Reading Puma Afterhours Written on September 16, 2010 by Espo in Marketing , Random Puma has made some awesome videos of late and this one is perfect for describing the post-college and early career demographic. Enjoy this post? Share your thoughts in the comments below or with your own networks.

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Sesame Street Doing Social Media Right

Jeff Esposito

SEPTEMBER 29, 2010

One of the biggest challenges for corporations in the past two-plus. years has been dealing with the notion of evolve or die. Now we are not talking Darwinian evolution, but rather changing the way that we look at customers. The driving factor of this has been the soapbox that social media offers consumers. Complaints and praise are front and center and companies have to react to these mentions from people.

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