Atom Thought

AUGUST 13, 2010

While we all fret about the RoI from social media marketing, there seems to be little concern over how we close loop our social media marketing efforts. CrowdSourcing- The New Social Media Mantra to Sell Better! Facebook Notes- Thoughts Social Media Experiment by Ford Fiesta!

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Campaign Social Media Marketing Crowdsourcing 219

Buzz Marketing for Technology

MARCH 16, 2010

Word spreads quickly in Social Media – sometimes more quickly than you can keep up with. You must keep a constant eye on mentions of your brand, your products and your services in order to survive in this market landscape. Related posts: Why is measuring Lead Gen in Social Media so hard? Tweet This!

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B2B Social Media Marketing Sample 206

Buzz Marketing for Technology

MARCH 9, 2010

The question is – What is the appropriate level of budget to support social media for a B2B company? First was the post on the Media Budget Ratio (MBR) for a B2B company. According to the IT Services Marketing Association (ITSMA) which, full disclosure, I am a member and an avid fan of their work. So here is my take ….

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B2B Social Media Marketing Survey 198

Buzz Marketing for Technology

MARCH 11, 2010

One of the biggest challenges for organizations today is managing the flow of information about their brands, products, and services that occurs in social media channels, including microblogs (such as Twitter), social networking sites (such as Facebook), blogs, and online forums. What’s your Social Media diet?

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Mindjumpers

SEPTEMBER 7, 2010

to market themselves even more. I have put together a list of five basic – but useful – steps, when your business is navigating in social media. These steps will help you to portray a consistent social media identity. However, that is what makes you successful and trustful in these social communities!

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Social Media Tips Marketing Domain Name 247

Mindjumpers

OCTOBER 7, 2010

Social networks are not to be compared with traditional mass communication channels where one way messages are thrown in the customers’ faces. It’s even more than a two-way communication. It’s about value and reasons to engage. People will listen if you bring them value in any scenes. Give them a reason to engage.

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Social Media Marketing Film Foursquare 193

Direct Marketing Observations

MAY 28, 2010

In some cases, I made mistakes, which made me better the next time I did it, but it also gave some individuals within these companies the notion that social media does not work. Increase awareness of and interaction with a company’s brand through brand mentions and participation in social networks. Create listening posts.

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Social Media Marketing Social Bookmarking Widget 203

Mindjumpers

AUGUST 2, 2010

So here’s a short checklist of how you can use social media to compliment your marketing activities. On a last note, when working on social media and marketing, it cannot be emphasized enough that tagging and linking is crucial to the number of results for your search.

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Activities Social Media How To Marketing 206

Webbiquity SMM

NOVEMBER 2, 2010

With Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other Social Media , the inimitable Liana “Li&# Evans has provided the definitive handbook for social media marketers. Don’t automatically assume they use the most popular social networks.

Review 152

Review Social Media Marketing Handbook 152

Direct Marketing Observations

JANUARY 29, 2010

What are your current marketing initiatives? So you want to know about social media ? What do YOU know about social media? Do they have any idea how difficult social media marketing is? Do they have any idea how difficult social media marketing is? What are they?

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Social Media Marketing Social Networking Consultant 174

Techipedia: Tamar Weinberg

JUNE 3, 2010

and after being a full time mom and performing various social media marketing tasks throughout, I’ve learned that there are many parallels that can be taken from parenthood that also apply to social media marketing. That’s not really convincing social proof. Silence can hurt you.

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Social Media Marketing Digg Consultant 221

Direct Marketing Observations

MAY 7, 2010

I thought I might condense it a bit and focus not only on Tweetchats that I was familiar with, but also those that would benefit the Social Media, Marketing and PR folks out there, and which also had solid participation as well. 2) #4change is a monthly tweetchat on how social media is helping to create change.

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Social Media Health Care Pharmaceuticals Social Entrepreneurship 214

Mindjumpers

NOVEMBER 3, 2010

Tweet Written by J-P De Clerck , who is an experienced content, conversion and social media consultant. Like Mindjumpers, he is associated with Social Marketing Forum. Last week I posted a brief on Focus.com, titled “Word-of-Mouth Marketing in the Social Media Age&#.

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Social Media Marketing Influencer Technorati 216

Atom Thought

AUGUST 31, 2010

As marketers we want to measure RoI from our investments and the same is true for our investments in social media as well. But to consider social media as a short term or one off activity and then measure RoI, seems to be a grave mistake. More than that, how do we continue your social media campiagn for ever?

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Social Media Marketing ROI Metrics 189

Webbiquity SMM

DECEMBER 16, 2010

In Defy Gravity: Propel Your Business to High-Velocity Growth , Rebel Brown shows business owners and executives how to shed the weight of legacy baggage, filter out the noise and focus on those opportunities which provide the best potential for profitable growth… Social Media Marketing by Liana “Li&# Evans.

Social Media 188

Social Media Marketing Handbook Engineering 188

Mindjumpers

NOVEMBER 15, 2010

Tweet Written by J-P De Clerck , who is an experienced content, conversion and social media consultant. Like Mindjumpers, he is associated with Social Marketing Forum. However, there is no reason to exclude social media marketing from a broader framework, and to approach it as an ‘island’ stripped of any form of strategy.

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Social Media Marketing Survey Forums 235

Mindjumpers

SEPTEMBER 9, 2010

Like Mindjumpers, he is associated with Social Marketing Forum. You can connect with him on Twitter @Conversionation A seemingly minor aspect of the social media marketing plan is drafting a social media policy and training your employees. First, why do you draft such a policy?

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Policies Education Social Media Marketing 186

Justin Levy

NOVEMBER 22, 2010

They need help with everything from developing a strategy to setting up and optimizing their social accounts to designing a new website that is search engine optimized, designing listening and monitoring portals, email marketing and how to measure all of it. As always, thanks for your support and all that you do.

Small Business 251

Small Business Social Media Marketing Newsletter 251

Josh S Peters

FEBRUARY 19, 2010

Home About eBooks Social Media and Internet Marketing Speaking Twitter Says You Are Here: Home » Social Media » Integrating Social Media with Online Marketing Integrating Social Media with Online Marketing Written on February 19, 2010 by Josh Peters in Social Media 0 Comments - Leave a comment!

Social Media 153

Social Media Lijit Marketing Widget 153

Webbiquity SMM

AUGUST 9, 2010

While there are unquestionably many ways that social media marketing results can be measured , the debate rages on as to whether it’s truly possible to quantify the ROI from these activities. Some experts contend that because social media activity is rich in metrics , you can and should be measuring ROI constantly.

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SM2 Alterian Vocus Social Media 187

Social Media Marketing

MARCH 3, 2010

When you start hearing about social media taking up more budget rather than having to struggle for dollars and attention, it's clear that the practice is gaining in legitimacy. As such, it's grown in stature and maturity, and with the rise of the awareness of social networks in the general public, it's only going to get larger.

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Social Media Marketing Survey Flickr 167

Buzz Marketing for Technology

MARCH 18, 2010

In the last post we covered how to create a Social Media Lead Flow. There is a growing number of listening platforms devoted to Social Media – everything from highly customized services that are managed for you, to free tools you can manage yourself. Which media sources are relevant to your goals?

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B2B Platform Social Media Marketing 225

Webbiquity SMM

APRIL 27, 2010

Whatever questions you may have about social media marketing, you’ll probably find the answers in the 2010 Social Media Marketing Industry Report from white paper guru Michael Stelzner. A year ago, the top questions most marketers had about social media related to tactics, with ROI second.

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Report Social Media B2B Newsvine 191

Josh S Peters

DECEMBER 15, 2010

When managing a company’s online presence, it’s very easy to fall into the trap of becoming fixated on only one aspect of social media. However, if you’re in charge of managing social media for a business, it’s important to give consideration to all facets and that includes forums. If that works for them, great!

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Forums Social Media Posterous Banking 181

Josh S Peters

DECEMBER 15, 2010

When managing a company’s online presence, it’s very easy to fall into the trap of becoming fixated on only one aspect of social media. However, if you’re in charge of managing social media for a business, it’s important to give consideration to all facets and that includes forums. If that works for them, great!

Forums 181

Forums Social Media Posterous Banking 181

Saying It Social

NOVEMBER 7, 2010

Cultivating your Social Media Marketing Garden. I received a question similar to this earlier today and I thought I’d share my response with everyone because I know this question is quite common surrounding the topic of social media marketing. It takes time to establish trust with your target market.

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Social Media Marketing Press Release ROI 182

Webbiquity SMM

MAY 30, 2010

From social media cartoons and contextual advertising gone wrong to dysfunctional agency-client relationships and the best (and worst) online ads, here are some of the most amusing, creative and remarkable blog posts and videos of 2009. Social Media. Top 30 Social Media Jokes, Clips and Cartoons!

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Social Media Marketing Avatar Microsoft 191

Jason Yormark

JANUARY 12, 2010

If you are a serious blogger or a digital marketer, it’s a must have. It’s certainly not professional grade, but for a free tool, it’s a great starting point for social media/digital marketers. View Comments to “9 Great Social Media, Digital Marketing & Productivity Tools&# Did you know. ? (2)

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Products Tools Social Media Tweetdeck 192

Direct Marketing Observations

JULY 14, 2010

Brilliant, real time, impactful, measurable, social media marketing. A Mashup of traditional media, YouTube and Twitter-Love it! Tags: mashups social media Old spice social media mashup. The Old Spice Man shot YouTube videos in response to people’s Tweets. It’s brilliant.

Mashup 205

Mashup Social Media Marketing YouTube 205

Saying It Social

MAY 18, 2010

Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials I Started A Social Media Marketing Program Two Months Ago, Where Are My Leads? Social media marketing is about forming, developing, and maintaining relationships.

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Social Media Marketing Small Business Cost 168

Saying It Social

FEBRUARY 17, 2010

Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials What AK Knows About Social Media Marketing I am by no means a self-proclaimed social media marketing expert, however I have learned a great deal by doing and analyzing, and would like to take this opportunity to share a little bit with you.

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Social Media Marketing StumbleUpon Digg 132

Josh S Peters

FEBRUARY 15, 2010

Home About eBooks Social Media and Internet Marketing Speaking Twitter Says You Are Here: Home » Social Media » Integrating your social media marketing Integrating your social media marketing Written on February 15, 2010 by Josh Peters in Social Media 9 Comments - Leave a comment!

Social Media 119

Social Media Marketing Patterns Lijit 119

Saying It Social

JUNE 3, 2010

Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials 12 Reasons Your Business Needs a Social Media Marketing Program YESTERDAY 1. It’s important to claim your brand name across all the major social media platforms.

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Social Media NoFollow Marketing Social Bookmarking 159

Buzz Marketing for Technology

JUNE 15, 2010

But focusing on the Extrovert angle for a second, I began to wonder if you need to be an extrovert to be in social media. Certainly internally in your organization you need to be an extrovert if you want to organize a Tribe or movement in your company to take on social media. Email this to a friend?

Social Media 207

Social Media Lurker Crowdsourcing Wiki 207

Josh S Peters

FEBRUARY 17, 2010

Home About eBooks Social Media and Internet Marketing Speaking Twitter Says You Are Here: Home » Social Media » Integrating Social Media with Offline Marketing Integrating Social Media with Offline Marketing Written on February 17, 2010 by Josh Peters in Social Media 1 Comment - Leave a comment!

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Social Media Lijit Marketing Widget 100