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Travel Essentials for PR Pros, Or: What’s In Your Wallet?

Waxing UnLyrical

we’re approaching the height of summer vacations and travel. we’re approaching the height of summer vacations and travel (unless you’re in the “other” hemisphere,” in which case you’re shivering your timbers off, and Jamie Garantziotis is going to have to take care of you). Happy summer!

Travel 177
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What is Sponcon, And Should Your Brand be Doing It?

Hootsuite

What are the pros and cons of sponcon? Pro: It’s great marketing for your brand. Pro: You form professional relationships with influential social media creators. Pro: You get fresh, engaging content promoting your business. A post shared by Karin Keller | Hike Travel Ski (@coastalkells). Adding personal touches.

Brands 96
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17 Digital Marketing Experts Share Their Top Tips, Tricks, and Tools

Techipedia: Tamar Weinberg

It gives you a good sense of how far your message traveled on Twitter — I get that this isn’t always the best metric, but if you have breaking news, it’s nice to be able to equate how far and fast news traveled on Twitter in a way that most executives recognize: number of tweets, top twitterers and impressions!

Tools 277
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Everything You Need To Know About Social Media Monitoring

Keyhole.co

It serves as your system for detecting impending PR issues, which are critical for maintaining a positive KPI for software development. Pros Real-Time Monitoring: Keyhole provides real-time analytics which can be especially useful for tracking live campaigns or events. Pros User-Friendly: Known for its clean and intuitive interface.

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How to Utilize Social to Manage Customer Expectations

Convince & Convert

Tony Clark , Digital Communications Manager for Cedar Point Amusement Park , joins the Social Pros Podcast this week to discuss handling many followers and creating content with a small team, dealing with thousands of guests armed with mobile devices at all times, and using social to manage expectations for visitors.

How To 131
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What Traits Define a Social Media Marketer?

Techipedia: Tamar Weinberg

I asked several social media consultants, bloggers, marketers, search engine optimizers, and social media addicts about what they considered to be essential skills and characteristics of the most efficient and results-driven social media consultants. It’s a unique blend of networking skills (relationships).

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Also, coming from a marketing and PR agency… I'm not sure I would touch that case with a ten foot pole. I can't overlook how their customer relations pros interact. So it's essential to turnaround problems for these people, since they really truly care. That’s step 1. Im Jay Baer.