Jeff Esposito

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30 Social Media Stats for the C-Suite

Jeff Esposito

Every month I read countless research reports and blog posts on interesting social media metrics. Below are 30 of the top stats I have seen over the past few months that can help you either sell social media to the higher ups in your company or help you in securing additional resources for your company’s social program.

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State of Social Media in the USA

Jeff Esposito

Earlier this month, Adam Vincenzini and I had an interesting talk on the state of social media around the world. Now it’s my turn to return serve and dish out the state of social media in the former colony. 46% of US small businesses utilize social media in their marketing mix ( Vistaprint ). Poland – 43%.

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What the F is Social Media?

Jeff Esposito

Home About Archives Press Clips Spark Advisors Suggested Reading What the F is Social Media? Written on August 2, 2010 by Espo in social media This presentation may be 104 slides long, but it really flies by. It also addresses the question that many of us ponder from time to time: What the Fuck is Social Media Now?

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Sesame Street Doing Social Media Right

Jeff Esposito

The driving factor of this has been the soapbox that social media offers consumers. You can see examples of the folks on the frontlines for these companies in any social media book. So who is this mystery company rocking the social media world? Sesame Street.

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Lord of the Crumbs

Jeff Esposito

A social media and content marketing win by parodying the Lord of the Rings and Hobbit movies. social media YouTube Cookie Monster Lord of the Rings Sesame Street the Hobbit' Sesame Street does it again. Well played folks.

YouTube 40
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Socialnomics in 2011

Jeff Esposito

This year’s edition includes some great stats including: 93 % of marketers use social media for business. China does not allow access to Twitter, Facebook, YouTube of Google. 37 million people watched the Volkswagen Darth Vader Super Bowl commercial on YouTube.

YouTube 42
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Social Media Saves Valentine’s Day…Kinda

Jeff Esposito

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