Jeff Esposito

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Profiling your social customer

Jeff Esposito

Break out the sentiment for each of these posts. For example take a look at the profiles my team at Vistaprint looks at: This is not an exact science and a lot of the data pulled is subjective to human sentimenting and point of purchase sales data, it is a good place to start and is something that will continually evolve.

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The Massachusetts Gubernatorial Social Straw Poll

Jeff Esposito

From there the numbers were inserted into my formula that equally weighs five variables, including conversation share, positive conversation share (mentions sentimented positive by the tool), negative conversation share (mentions sentimented negative by the tool), SIM score and Net Promoter Score.

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The Buzz around NFL Training Camps

Jeff Esposito

Below is a team-by-team breakdown of the mentions, buzz words and overall sentiment of these four teams. Baltimore Ravens Despite coming in second in the overall buzz category, the Ravens did not do so well in terms of overall sentiment with the needle leaning towards the negative end.

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Five for Friday Halloween Edition

Jeff Esposito

Sentiment Analysis – Why we think you deserve 100% accuracy – Disclaimer I have never used Traackr , but I can say I love this post on their new product update. In social media measurement everyone wants a silver bullet for the hand sentimenting of posts.

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Social Media’s NFL Week 1 Picks

Jeff Esposito

All sentiment was assigned by Lithium’s text analytics within their tool. The scores of these formulas were tied to point totals: NPS ([Positive Mentions + Neutral Mentions] – Negative Mentions/Weekly Team Mentions ) – 6 Points.

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Five for Friday

Jeff Esposito

To echo the sentiment t of Gini’s post, this piece from Marketing Profs gets down to the following line Why can’t we all just get along? Unfortunately there is still a line in the sand and folks just can’t see beyond it or decide on a way to have everyone working together. Who Owns Social Media? –

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Five for Friday 7.23

Jeff Esposito

Twitter Report: BP and Obama Oil Spill Sentiment by the Numbers – I am fully aware that I am a geek and that numbers excite me. This piece from Brian Solis takes a look at the sentiment over the duration of the BP fiasco for both the president and the polluter. It is really interesting to see the graphics tying the pair together.