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Sysomos Audience Moves Towards Measuring Social Media ROI

Dave Fleet

Social media ROI is a hot topic right now, as social media begins to (slowly) mature. After several weeks of back and forth, and rescheduled meetings, I finally managed to get a demo of Sysomos Audience last week. Sysomos Audience is an addition to the Heartbeat monitoring and engagement tool. I came away impressed.

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Sysomos Acquired By Marketwire

Dave Fleet

Now we’re seeing another significant player in a similar move, as Toronto-based Sysomos is acquired by news wire service Marketwire. First reported by the Startup North blog , the news was later confirmed by Sysomos, although their blog comment and tweet have both since been deleted. Update: Sysomos has confirmed the acquisition.

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How to Measure Social Media Success for Your Small Business

yMarketingMatters

There are many business owners running small-to-medium sized businesses who are still hesitant to invest in and start social media marketing because they are not sure how to measure and prove social media ROI – Return on Investment. Social Media Referral Traffic and Visitor Increase to your Website.

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6 Timely Tips for Twitter Success

Convince & Convert

Tweet New research from Sysomos shows that 92.4% Based on the Sysomos findings, here’s what you can try to make your tweeting more effective: 1. The Sysomos data shows that only 6% of all Tweets are ever retweeted. of all retweets happen within the first hour after the tweet has been sent. Find Your Influencers.

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Link Love Monthly: Best of March 2011

SocialFish

It’s Time to Call the Social CRM Bluff (Full Frontal ROI). Things Companies Don’t Want to Hear about Social Media (Sysomos). A Report Card on Web 2 and the App Economy (John Battelle’s SearchBlog). Data: How the Advanced Corporations Spend on Social Business (A Glimpse Into the Future) (Jeremiah Owyang). The Art of Social.

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Social Media Moments at @InsideView

Koka Sexton

The ROI of Social Media. This is the dashboard of 2012 using Sysomos for all mentions of InsideView excluding mentions from the InsideView brand. I wanted to share what a social marketing machine looks like from a 10,000 foot level.

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6 Critically Undervalued Social Media Success Metrics

Convince & Convert

You’ll want to us Radian6 , ViralHeat , Spiral 16 , Sysomos , Social Mention or any of the other social listening tools for this project. To do so, determine the number of times your company and its products are mentioned on the social Web in a neutral or positive context over a 30 day period.

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