Search for any local restaurant, retailer or other establishment and customer reviews are almost certain to be featured prominently in the results. Blind case studies: write those case studies, just use generic descriptors (e.g., “a large telecommunications firm”) in place of the actual client name (e.g., Recommendations and reviews are common in the consumer world, where customers routinely yelp, buzz and epine about everything from air conditioners to yard ornaments. Image credit: Carla Zanoni. For example, every bank hires security consultants to test its systems. MORE >>

Meantime, retail and restaurants jumped up 745 percent , and telecommunications was right behind with 719 percent growth. This week’s Consumer Electronics Show (CES) was billed as an introduction of new products. But what’s really new? And — more importantly — what really matters? With more than 80 tablets introduced in Las Vegas , some called it a tabletpalooza. However, many of the products are destined to be loozas (losers). You could say that the attendance signals an improved economy and increased business confidence. In other words, loozas). As for me? MORE >>

It’s an outstanding list, categorized by industry including Automotive, Chemicals, Electronics, Telecommunications, and a dozen other sectors, but all of the names were linked to the individuals’ LinkedIn profiles—no Twitter links! You can follow Marshall Kirkpatrick’s entire Social Strategists list, based on Jeremiah’s list, here , but what if you want to get a bit more granular and be a bit more selective in your following? Here you go. Serious disconnect there.). Followers range from less than 10 (no, that’s not a typo) to more than 10,000. link]. MORE >>

K: Like our company’s retailers we don’t stress quantity, the quality of the audience is more important. A: As a telecommunication company, do you have any specific SM practice? The presentation was held in an unusual format – near Moscow, in a circus-like tent where lots of mobile and telecommunication experts shared their ideas. Karen Asoyan is the head of the Corporate Communications Department at MegaFon , one of Russia’s leading mobile operator, a company that unites 57 million customers across Russia. You can follow Karen on Facebook. K: Yes, I guess so. MORE >>

The McKinsey Quarterly Home McKinsey & Company McKinsey Global Institute china.mckinseyquarterly.com Help [+] Log In Register close Register Member Center The McKinsey Quarterly is the business journal of McKinsey & Company. Register now for immediate access to hundreds of articles. First time here? Read our Quarterly Basics. Forgot Password? work Web 2.0 tools present a vast array of opportunities—for companies that know how to use them. Your e-mail address* Send me a copy. Recipient e-mail address* (Separate multiple e-mail addresses with commas. Limited to 20 addresses.) adoption. MORE >>