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The True Omni-Channel Is Convergence

Twist Image

Many massive media and telecommunications companies banked on this happening (remember that whole Time Warner AOL deal ?). " The wake-up of retail. Over the past several months, I have spent a serious (and significant) amount of time presenting to retailers throughout North America. Senior retailers from some of the world''s biggest brands at events for Google and Twitter , to local merchants with unique retail specialty at retail association events. Internally, retailers will say that becoming omni-channel is the true imperative. retail.

The Most Engaging Industries on Facebook and What to Learn from Them

Mindjumpers

According to a recent study carried out by Socialbakers , a global social media and digital analytics company, the leading industry in terms of response rate on Facebook is the telecommunications industry. The most socially devoted industry next after telecommunications is airlines followed by finance, retail and fashion. Claro. KLM Airlines.

Master List ?(A Wiki of Social Media Marketing Examples)?

wiki.beingpeterkim.com

Whittemore   Wiggly Wigglers   Wiggly Podcast   Podcasting  Retail  United Kingdom  C.B. Whittemore   Wiggly Wigglers   Wiggly Wigglers Blog   Blog / Blogging  Retail  United Kingdom  C.B. For an additional 500, be sure to visit Master List 2.  And the third 500 has started on Master List 3. To learn how to contribute/edit, visit the Administration page. Wikis  Automotive  United States  David Bausola   Ford   Hurra Torpedo campaign   Presentation sharing  Automotive  United States  Philippe Deltenre   Ford   Where are the Joneses? Evans   adenin TECHNOLOGIES Inc.

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What Small Businesses Need to Kickstart a Programmatic Ad Strategy

Convince & Convert

For example, retailers can ask for a customer’s email address after an in-store purchase, a travel agent can ask for an email address after a phone booking is made, or a business can segment email addresses of their top customers. In the telecommunications industry, for example, the use of CRM data resulted in online campaigns that were 39 times more effective, according to Neustar.

50 Amazing Mobile Marketing Statistics That Will Move You to Action

Writtent Blog

Source: The International Telecommunications Union ). 58% of mobile consumers have used their smartphone for shopping while in a retail space. 39% of retail shopping experiences that didn’t result in a purchase were influenced by mobile research. 77% of US specialty retailers offer a mobile-optimized website, a 5% increase from 2012. Source: HubSpot ). There are 6.8

List of Brand-Side Corporate Social Strategists: Twitter Edition

Webbiquity SMM

It’s an outstanding list, categorized by industry including Automotive, Chemicals, Electronics, Telecommunications, and a dozen other sectors, but all of the names were linked to the individuals’ LinkedIn profiles—no Twitter links! You can follow Marshall Kirkpatrick’s entire Social Strategists list, based on Jeremiah’s list, here , but what if you want to get a bit more granular and be a bit more selective in your following? Here you go. Serious disconnect there.). Followers range from less than 10 (no, that’s not a typo) to more than 10,000. link].

Social Media the One Bright Spot for PR Hiring

Proactive Report

Courtesy of Dean Meyers Flickr. While economists argue about whether we are now through the recession or whether we’re headed for a double dip, the Labor Market Outlook Report by the Society of Human Resource Management reports that 56% of their respondents expect job growth for the third quarter of 2010.  98% of U.S. companies say they plan to award base salary pay increases in 2011.

B2B Testimonials: Seven Things to Do When Clients Won’t (or Can’t) Talk

Webbiquity SMM

Search for any local restaurant, retailer or other establishment and customer reviews are almost certain to be featured prominently in the results. Blind case studies: write those case studies, just use generic descriptors (e.g., “a large telecommunications firm”) in place of the actual client name (e.g., AT&T or Verizon). Image credit: Carla Zanoni.

B2B 3

Six ways to make Web 2.0 work - The McKinsey Quarterly - Six ways Web 2.0 work - Business Technology - Application Management

www.mckinseyquarterly.com

The McKinsey Quarterly Home McKinsey & Company McKinsey Global Institute china.mckinseyquarterly.com Help [+] Log In Register close Register Member Center The McKinsey Quarterly is the business journal of McKinsey & Company. Register now for immediate access to hundreds of articles. First time here? Read our Quarterly Basics. Forgot Password? work Web 2.0 tools present a vast array of opportunities—for companies that know how to use them. Your e-mail address* Send me a copy. Recipient e-mail address* (Separate multiple e-mail addresses with commas. Limited to 20 addresses.) adoption.

Content aggregation drives viewers, but can it drive profits?

emediavitals.com

Watershed Publishing , for example, has created a profitable business around trade publications in three sectors: marketing/advertising, retail/e-commerce and defense. ” Six sections will be edited continuously—pharmaceuticals, healthcare, energy, media & marketing, telecommunications and technology. ” Six sections will be edited continuously—pharmaceuticals, healthcare, energy, media & marketing, telecommunications and technology. eMedia Vitals eMedia Jobs Blog Mobile advertising: What works? Article Apps versus mobile Web: Who will win?