Success Stories From Twitter’s Front Lines
DECEMBER 23, 2016
Here are just a few recent examples of Fortune 500 brands in quick-service restaurants, telecommunications, fashion, retail, consumer packaged goods and financial services–each making the most of Twitter. A QSR increased awareness of new items on its breakfast menu. telecommunications company wanted to acquire new subscribers and gain insights on Twitter in order to scale customer acquisition. Twitter has had an extraordinary year by any measure. Twitter’s open nature lends itself to this approach. tool paused Twitter ads promoting breakfast items after 10 a.m.
The True Omni-Channel Is Convergence
OCTOBER 9, 2014
Many massive media and telecommunications companies banked on this happening (remember that whole Time Warner AOL deal ?). " The wake-up of retail. Over the past several months, I have spent a serious (and significant) amount of time presenting to retailers throughout North America. Senior retailers from some of the world''s biggest brands at events for Google and Twitter , to local merchants with unique retail specialty at retail association events. Internally, retailers will say that becoming omni-channel is the true imperative. retail.
The Most Engaging Industries on Facebook and What to Learn from Them
JUNE 29, 2012
According to a recent study carried out by Socialbakers , a global social media and digital analytics company, the leading industry in terms of response rate on Facebook is the telecommunications industry. The most socially devoted industry next after telecommunications is airlines followed by finance, retail and fashion. Claro. KLM Airlines.
Master List ?(A Wiki of Social Media Marketing Examples)?
JUNE 29, 2009
Whittemore Wiggly Wigglers Wiggly Podcast Podcasting Retail United Kingdom C.B. Whittemore Wiggly Wigglers Wiggly Wigglers Blog Blog / Blogging Retail United Kingdom C.B. For an additional 500, be sure to visit Master List 2. And the third 500 has started on Master List 3. To learn how to contribute/edit, visit the Administration page. Wikis Automotive United States David Bausola Ford Hurra Torpedo campaign Presentation sharing Automotive United States Philippe Deltenre Ford Where are the Joneses? Evans adenin TECHNOLOGIES Inc.
What Small Businesses Need to Kickstart a Programmatic Ad Strategy
Convince & Convert
MAY 6, 2016
For example, retailers can ask for a customer’s email address after an in-store purchase, a travel agent can ask for an email address after a phone booking is made, or a business can segment email addresses of their top customers. In the telecommunications industry, for example, the use of CRM data resulted in online campaigns that were 39 times more effective, according to Neustar.
50 Amazing Mobile Marketing Statistics That Will Move You to Action
JULY 10, 2013
Source: The International Telecommunications Union ). 58% of mobile consumers have used their smartphone for shopping while in a retail space. 39% of retail shopping experiences that didn’t result in a purchase were influenced by mobile research. 77% of US specialty retailers offer a mobile-optimized website, a 5% increase from 2012. Source: HubSpot ). There are 6.8
List of Brand-Side Corporate Social Strategists: Twitter Edition
FEBRUARY 28, 2011
It’s an outstanding list, categorized by industry including Automotive, Chemicals, Electronics, Telecommunications, and a dozen other sectors, but all of the names were linked to the individuals’ LinkedIn profiles—no Twitter links! You can follow Marshall Kirkpatrick’s entire Social Strategists list, based on Jeremiah’s list, here , but what if you want to get a bit more granular and be a bit more selective in your following? Here you go. Serious disconnect there.). Followers range from less than 10 (no, that’s not a typo) to more than 10,000. link].
B2B Testimonials: Seven Things to Do When Clients Won’t (or Can’t) Talk
JULY 9, 2012
Search for any local restaurant, retailer or other establishment and customer reviews are almost certain to be featured prominently in the results. Blind case studies: write those case studies, just use generic descriptors (e.g., “a large telecommunications firm”) in place of the actual client name (e.g., AT&T or Verizon). Image credit: Carla Zanoni.
Social Media the One Bright Spot for PR Hiring
SEPTEMBER 21, 2010
Courtesy of Dean Meyers Flickr. While economists argue about whether we are now through the recession or whether we’re headed for a double dip, the Labor Market Outlook Report by the Society of Human Resource Management reports that 56% of their respondents expect job growth for the third quarter of 2010. 98% of U.S. companies say they plan to award base salary pay increases in 2011.
Content aggregation drives viewers, but can it drive profits?
OCTOBER 12, 2010
Watershed Publishing , for example, has created a profitable business around trade publications in three sectors: marketing/advertising, retail/e-commerce and defense. ” Six sections will be edited continuously—pharmaceuticals, healthcare, energy, media & marketing, telecommunications and technology. ” Six sections will be edited continuously—pharmaceuticals, healthcare, energy, media & marketing, telecommunications and technology. eMedia Vitals eMedia Jobs Blog Mobile advertising: What works? Article Apps versus mobile Web: Who will win?
Six ways to make Web 2.0 work - The McKinsey Quarterly - Six ways Web 2.0 work - Business Technology - Application Management
FEBRUARY 22, 2009
The McKinsey Quarterly Home McKinsey & Company McKinsey Global Institute china.mckinseyquarterly.com Help [+] Log In Register close Register Member Center The McKinsey Quarterly is the business journal of McKinsey & Company. Register now for immediate access to hundreds of articles. First time here? Read our Quarterly Basics. Forgot Password? work Web 2.0 tools present a vast array of opportunities—for companies that know how to use them. Your e-mail address* Send me a copy. Recipient e-mail address* (Separate multiple e-mail addresses with commas. Limited to 20 addresses.) adoption.