Sherrilynne Starkie

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Pinterest leads Facebook in retail customer aquisition

Sherrilynne Starkie

Sixty-nine per cent of online consumers who visit Pinterest found an item they’ve purchased, or want to purchase, compared to just forty per cent of online consumers who visit Facebook and found the same, according to the latest study in the Bizrate Insights Image Sharing and Shopping Series. PLEASE LIKE MY FACEBOOK PAGE.

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Top Five Social Media News: Instagram native scheduling is here!

Sherrilynne Starkie

Pinterest improves organic reach for retailers. Pinterest has launched a personalized “ shopping hub” that displays at the top of users’ feeds with product recommendations pulled from retailers’ organic ProductPins and Catalog feeds. This lets retailers expand their organic reach. Will Facebook soon be reading our minds?

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February 24: this week in social media

Sherrilynne Starkie

Related posts: Study shows social media drives sales. Pinterest leads Facebook in retail sales acquisition. February 24: this week in social media. View more lists from Sherrilynne Starkie. Facebook advertising facts. Click here to start to receive my newsletter. PLEASE LIKE MY FACEBOOK PAGE. Related articles.

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Does your brand take bloggers seriously?

Sherrilynne Starkie

The study shows that blogs are the third among online sites most likely to influence a consumer purchasing decision, coming after retail and brand websites. The Technorati study shows that when it comes to community size, 54 per cent of consumers agree that the smaller the community the greater the influence.

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Reader Competition: Seven Elements of Business Development

Sherrilynne Starkie

For example, “We sift through retail register data and are able to pinpoint which customers and which offers will help you optimize your marketing spend” is more compelling than “We drive digital transformation and strategy in a full range of industries across the globe.” Think case studies and references. Trust — Do I trust you?

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