Mindjumpers
SEPTEMBER 17, 2012
The findings are based on a survey, conducted among 469 marketers from wide varieties of industries, company sizes and levels of social marketing expertise. Interesting is that for next year, 66% of survey respondents are planning to invest in increasing presence across all social media platforms. Monitoring. Challenges.
SocMed Sean
JANUARY 21, 2019
Tools like Brandwatch, Hootsuite, and Radian6 can help you identify and monitor customer communications and then respond when appropriate. Measure customer satisfaction through online surveys Do you know your customer satisfaction score? Then, work to increase your cSat score year-over-year.
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Harp Interactive
MAY 25, 2010
A recent study reveals that close to half of businesses surveyed don’t know how to use monitoring effectively for marketing purposes. Amber Naslund of Radian6 brilliantly explains how to do this in her recent post, 5 Steps to a Better Social Media Monitoring Plan. Decide What to Monitor.
Direct Marketing Observations
FEBRUARY 21, 2012
In 2006, Radian6 was founded by Chris Newton (@ cdnewt ) and Chris Ramsey (@ chrisramsey ) Back then monitoring and listening were a novel concept, but they knew that social wasn’t a fluke. Six years ago, we were talking about the growth of blogging and MySpace. Consider this blurb from 10 Ways Social Media Will Change In 2010.
Socialized
SEPTEMBER 19, 2009
A survey released in June, 2009 , by the Pew Research Center, revealed that only 28 per cent of Americans over 65 had used the Internet in the past 24 hours. More respondents indicated they had spoken with family and friends, driven a car, prayed, or read a book or newspaper during the same time period.
Proactive Report
DECEMBER 18, 2009
And there are several good monitoring tools: Radian6, Filtrbox, Trackur, SM2 and eCairn. Our recent survey shows that about 65% of companies and agencies have some form of newsroom online. Set up a custom page at MyAllTop.com or use the latest premium version of NetVibes.com. Take a look at a sample dashboard here.
Diva Marketing Blog
JUNE 10, 2012
Two recent studies from the CMO Council and the CMO Survey showed that less than 10% of lead marketers are running well integrated digital campaigns [Geoff's post - What CEOs Want: Better Social Integration & Anaylics ]. Integration also includes adding hard lead generation-oriented metrics from direct and advertising to the mix. .
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