Adam Sherk
NOVEMBER 20, 2014
We work with a lot of major publishers and nearly all of them have had at least a few titles get hit by Panda in recent years. So I thought I’d share some of the most common causes of Panda problems for reputable publishers. Hopefully this will help others to avoid a similar fate.
Adam Sherk
OCTOBER 14, 2015
So I put together a round-up of current SEO and digital marketing trends that offer good opportunities for publishers. For publishers there is promise, however it’s too soon to say if the pros will outweigh cons such as giving up some control and/or technical complications. Site Speed.
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Adam Sherk
NOVEMBER 1, 2012
As a result they may do too little or too much, risking momentum and their reputation right out of the gate. My friend has since taken this advice and his company now has inbound sales and a growing positive reputation that has given him further confidence to start another company. 7 Conversion Rate Optimization Tips for Publishers.
Adam Sherk
OCTOBER 28, 2010
Monitoring search trends and hot topics for keyword targeting and content ideas is a common practice among publishers these days. For publishers that focus on evergreen content such as lifestyle topics the available trend data is much more limited. But that doesn’t mean that opportunities never arise. The Down Side.
Adam Sherk
OCTOBER 1, 2009
You can also use keyword and reputation monitoring tools, real-time search tools and popular/meme lists for articles, tweets, social media submissions, etc. A tactic that some news and content sites employ is monitoring Google’s Hot Trends list in an effort to identify hot topics and then quickly produce matching content around them.
Adam Sherk
OCTOBER 24, 2012
Life is better with buckets of water and confetti: 2) To prove the point that blogs sometimes do publish press releases verbatim, as I referenced in a post about a PEJ study on original news reporting a couple years ago. So here is the complete press release. billion media impressions in 2012.
Adam Sherk
SEPTEMBER 15, 2010
The usual caveats: Social media isn’t a popularity contest and reach does not equal influence, engagement or action These figures will quickly be out-of-date (they probably were before I could hit the “publish” button) But those things aside, it is interesting to take a snapshot at various times for the purposes of comparison.
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