Social Spotlight: How Airbnb kept the lights on when everyone was home
Sprout Social
NOVEMBER 16, 2020
Suspended travel, shelter-in-place and strict social distancing cost them $1 billion in canceled bookings—a loss that left them no choice but to postpone their long-awaited IPO plans, and cut their staff by almost 2,000 employees. A deep dive into its social activity over the past few months gives us several clues.
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