Social Media Strategies Summit
SEPTEMBER 18, 2023
Port of Seattle’s influencer program started with just a handful of bloggers attending the launch of two new retailers at Seattle-Tacoma International Airport (SEA). anyone who doesn’t work for a retail or fashion brand). Given Port of Seattle’s wealth of retail and dining partners, it made sense to focus on food bloggers.
Buffer Social
JUNE 6, 2022
The retailer said, “The amount that sold within less than a week is equivalent to what would normally sell in six months sold out.” 85 percent of people say UGC is more influential than content made by brands directly, according to Adweek. ” and “Consumers find UGC 9.8x People trust people.”
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Pixlee
DECEMBER 22, 2021
Worldwide ecommerce sales are projected to hit $5.4 Let’s dive into five core elements you need to add to your marketing stack to compete in online retail in 2022. Syndicating reviews across retailer websites where your product is sold. trillion in 2022. That’s up 10.9% from one year ago, 81.9% from nine years ago. .
Pixlee
JUNE 13, 2019
Morphe’s diverse customer base is reflected in their imagery, but their ongoing support of The Trevor Project – a nonprofit LGBT Support service, aligns the brand further with their community’s shared values. Morphe Cosmetics’s brand identity is tied to the LGBT community. BH Cosmetics. Representation matters beyond Pride.
Pixlee
MAY 21, 2020
Although the industry is bracing for a loss, overall projections indicate a lift in paid social. Kirkland’s uses UGC in their social channels as well as their blogs and inspiration pages to keep customers engaged when they can’t visit a retail location. The Brands Using Paid Social Have Changed.
Buffer Social
NOVEMBER 12, 2019
The biggest retail dates of the year are just around the corner. We’ve researched some of the trendiest marketing ideas for Black Friday + Cyber Monday, including flash sales, messenger marketing, and UGC. Outdoor apparel retailer REI has taken a rather unique approach to its Black Friday marketing.
Direct Marketing Observations
OCTOBER 12, 2010
Clothing retailer Gap decided to change logos. UGC (user generated content) can, in some cases will, bring the big brands to their knees. This wasn’t the right project at the right time for crowd sourcing. These are the times that we live in. So what was Gap to do? “ So. lesson learned?
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