Creating Passionate Customers: Brand Evangelism and What it Means.
Techipedia: Tamar Weinberg
AUGUST 26, 2009
Internally, the overhead is minimal; your “marketing team has just been outsourced, clearing your company’s paid marketing team to work on more exciting projects. The community manager should also keep an eye on the blog posts and other engagements made by those who partake in the brand evangelist program.
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