Webbiquity SMM
NOVEMBER 12, 2012
Although the framework has been for the most part enthusiastically embraced (and dozens of people have downloaded the framework white paper ), a few people on Twitter questioned the need for a “new” marketing concept. Image credit: Ajax Union. Inbound Marketing.
Webbiquity SMM
JANUARY 2, 2013
The next-most-effective lead gen tactics are paid search (32% vs. 9%) and webinars (30% to 6%). ( The most popular type of content: white papers, read by 88% of buyers. B2B Lead Blog ). Demand for SEO skills has never been greater. That actually sounds quite low, doesn’t it?) Earnest Agency ). Earnest Agency ).
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Convince & Convert
JUNE 12, 2013
That being said, I’m not suggesting you hire someone in a gorilla suit to stand by the side of the freeway holding a sign with the title of your latest white paper on it. The White Paper is in his briefcase. Most direct marketing advertisement methods (paid search, etc.) Photo Credit: Gorilla Suit.
Webbiquity SMM
NOVEMBER 12, 2013
B2B marketers put email marketing at the top (with 51% saying this is a highly effective tactic) followed by SEO and content marketing (38% each), offline events like trade shows (31%) and paid search/online ads (29%). Organic or paid? Just 23% of marketers generate more than half of all leads through organic search.
Webbiquity SMM
DECEMBER 19, 2017
There’s a growing realization that insightful white papers, pithy blog posts, and slick social media graphics don’t mean much if your product is difficult to purchase, implement, or use. B2B companies are increasingly making customer experience not only an area of focus but also the responsibility of the marketing function.
Webbiquity SMM
FEBRUARY 26, 2019
Text: Firms tend to spend proportionally more on written content (white papers, ebooks, blog posts, etc.) Only about a quarter of firms with less than $1 million in revenue will invest $2,000 or more per month on organic SEO or paid search engine marketing (SEM). as they grow.
Convince & Convert
APRIL 22, 2016
So, using Sigstr gives you the ability to take your employees’ work email signatures, not their personal, their work email signatures and insert graphical banners in those signatures that then click through to your landing page, to your sign-up page or video, your white paper, your webinar, whatever.
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