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103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)

Webbiquity SMM

B2B marketers put email marketing at the top (with 51% saying this is a highly effective tactic) followed by SEO and content marketing (38% each), offline events like trade shows (31%) and paid search/online ads (29%). Organic or paid? Just 11% say social media is highly effective for lead gen, and 1% identify mobile marketing.

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Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1

Webbiquity SMM

Paid search ads, however, still outperform both. Facebook (71%) and Twitter (67%) are close behind…Other channels used by B2B marketers include YouTube (48%), blogging (44%) and online communities (22%).” ” 6% said they rarely or never click on organic search results (so why are they searching?!).