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Tablets and Smartphones Account for One-Fourth of All Paid Clicks

Bill Hartzer

The Search Agency has released its quarterly State of Paid Search Report, which, among other findings, reports that smartphones and tablets drove 23 percent of total clicks in the fourth quarter of 2012, an 89 percent increase year over year. However, YoY click volume declined 6 percent.

CPC 122
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Behr Paint Now Offering SEO and Search Engine Marketing Services

Bill Hartzer

According to BehrPro, “registered BehrPro professionals now have access to new and enhanced features, including better search engine optimization (SEO), Google+ Local registration, paid search campaigns for Google AdWords and ready-to-customize direct mail templates to support offline marketing efforts.”

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Paid, owned and earned media: What they are and where social fits into the mix

Sprout Social

Whether you’re targeting a search ad around brand keywords or running a print ad in a popular trade publication, paid media gives brands more control over how they reach new audiences. Paid media examples. Paid search. Paid social. Measuring paid media performance. Print, radio and TV ads.

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2011 B2B Marketing Trends

Webbiquity SMM

Of eleven different marketing categories, all of those in which marketers said they plan to increase spending in 2011 are online activities: website design / optimization and social media topped the list with 69% of companies planning larger budgets in these areas, followed by virtual events and webinars, SEO, email marketing and paid search.

B2B 185
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The 12 Best Competitive Intelligence and Benchmarking Tools

Webbiquity SMM

Sample review: “This is one of the more advanced tools available, and it has been rating websites for a long time (much like a PageRank)…This tool does it all when it comes to spying on your competitors (linking, traffic, keywords, etc.) Sample review: “Rival IQ is a social media competitive analysis tool.

Tools 100
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Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity SMM

40% of Facebook users said their motivation for liking a brand there was “to receive discounts and promotions,&# 36% said it was to get a freebie (sample, coupon, trial etc.), Paid Search Gaining Respect, But Not Enough by MediaPost Online Media Daily. search volume rose 16% from 2009 to 2010.

Research 210
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How Your Competitors Will Shift Their Digital Marketing Strategy in the Next Two Years

Webbiquity SMM

Only about a quarter of firms with less than $1 million in revenue will invest $2,000 or more per month on organic SEO or paid search engine marketing (SEM). Not at all surprisingly, these budgets increase with company size. More than half (65% for SEO, 57% for SEM) of companies in the $1-5 million range will do so.

Strategy 161