Social Media Strategery

NOVEMBER 30, 2012

Then why do organizations continue to hire social media specialists, managers, and coordinators, but then handcuff them with outdated policies, processes, and technology? These gurus, ninjas, strategists, and rockstars often come into this new organization with high expectations ("oh, you're the new social guy?

Social Media Management 118

Social Media Management Social Media Organization Skills 118

Social Media Strategery

JANUARY 20, 2014

Most brands now know the real costs of social media marketing are not as great as the opportunity costs of bad social media strategy. ” This means the organic reach of any one particular piece of content is going to decline even more from the 16 percent rate it’s at now. Some may see it drop all the way to 2 percent.

Social Media 104

Social Media Compete Cost Syndication 104

Social Media Strategery

DECEMBER 7, 2011

Chartered in 1947, PRSA is the world’s largest and foremost organization of public relations professionals and boasts a community of more than 21,000 members across the U.S. So to have the ways in which organizations and their publics relate to one another. I will take responsibility for my strategies and tactics.

Press Release 125

Press Release How To Organization Collaboration 125

Social Media Strategery

DECEMBER 22, 2020

From the organization? Here are a few sample development plans for employees up and down your org chart that will build a foundation for a more innovative marketing team that could actually apply those strategies and tactics you see in conference agendas, blog posts and white papers. What are your strengths and weaknesses?

B2B 65

B2B Marketing Sample Samples 65

Social Media Strategery

FEBRUARY 7, 2012

I've become the designated "social media guy" for a massive organization (25,000+ people). The fact that I didn't have the resources, the budget, or the authority to scale this across an entire organization was a concern, but I figured that would come soon enough – how could it not??? I had a Superman complex.

Social Media 121

Social Media Project Wikipedia Meeting 121

Social Media Strategery

AUGUST 8, 2010

Development , Social Media Who leads your organization’s social media initiatives? Adding “social media&# to that junior public affairs officer’s job description isn’t suddenly going to turn your organization into the next Zappo’s. Remember, social media is driven by the person, not the position.

Gov 2.0 139

Gov 2.0 Social Media Social Media Management Organization 139

Social Media Strategery

JUNE 22, 2011

I like hearing how one social strategy fails miserably in one organization yet thrives in another. Sure, I enjoy talking with my counterparts in other organizations about their successes, but I almost enjoy hearing about the failures more. “If they bash another group, I don’t want that group to see it.

Collaboration 118

Collaboration Project Wiki Policies 118

Social Media Strategery

OCTOBER 17, 2011

What if your social media “star” left your organization? Over the last several years, as social media has become increasingly ubiquitous in many of our daily lives; government, nonprofit and commercial organizations have begun using social media to connect with their internal and external stakeholders. Would you turn into Cleveland?

How To 103

How To Wiki Conference Organization 103

Social Media Strategery

NOVEMBER 1, 2010

The subject was using change management methods to encourage social media adoption within organizations. To do that effectively within an organization you need to use change management. It doesn’t matter if you sell shoes, computers, or services, these truths can help your organization transform.

Wiki 110

Wiki Organization Social Media Loyalty 110

Social Media Strategery

AUGUST 4, 2011

Within the organization, we’re seeing this same long tail manifested in the form of hundreds of different corporate social media accounts for individual product lines. "The Health Digital" is a new blog focused on using digital technologies to help health organizations address key issues.

Proposal 112

Proposal Marketing Sports Conference 112

Social Media Strategery

APRIL 3, 2014

It was an inefficient, yet accepted dance at organizations of all shapes and sizes. It means integrating social ads, sponsored content, and syndicated content into strategies from the very beginning. The reach and influence of some organizations’ owned channels rival that of some traditional publications.

Syndication 103

Syndication Marketing Advertising SEO 103

Social Media Strategery

APRIL 17, 2010

Development , Social Media Image courtesy of Flickr user Percita Over the last three years, I’ve met a lot of people who are their organization’s social media evangelist, lead, POC, pioneer, ninja, guru, etc., bah , boozallen , champion , change management , cm , E20 , evangelist , organization , social media , spear , web 2.0

Gov 2.0 107

Gov 2.0 Tips Web 2.0 Wiki 107

Social Media Strategery

FEBRUARY 9, 2010

Development Social Media Try Looking Outside to Solve the Problems Inside Tue, Feb 9, 2010 Best Practices , Social Media Quick – who recently said this in reference to his organization’s social media efforts? It’s the same sort of problems that companies and organizations and governments have had for decades.

Gov 2.0 94

Gov 2.0 Organization Sports Forums 94

Social Media Strategery

SEPTEMBER 29, 2011

Do you have a strategy for what you’re working on? Four years ago when I first started our Digital Strategy and Social Media practice here, I had a seemingly unlimited amount of time – I had no problem with putting in a 9-5 day followed by a 5-9 night. Do you have an idea of what you’re trying to accomplish?

Gov 2.0 114

Gov 2.0 Proposal Meeting Project 114

Social Media Strategery

JUNE 7, 2009

Have you changed the culture of your organization from one that hoards information to one that openly shares and collaborates with each other? An opportunity to highlight your work, your organization, and your ideas in front of your Government 2.0 guest health internal leadership OReilly opengov organization Personal pr Prof.

Gov 2.0 98

Gov 2.0 Web 2.0 Committee Proposal 98

Social Media Strategery

APRIL 7, 2009

Become intimately familiar with your organization’s strategic plan and develop a briefing or write a white paper advocating why social media would help your organization. Camp, will you be able to say that you have: Sought out social media skeptics and opponents in your organization and engaged them?

Gov 2.0 105

Gov 2.0 Web 2.0 Wiki Case Study 105

Social Media Strategery

NOVEMBER 17, 2010

The whole report is a must read, and I encourage anyone who’s leading any sort of social media effort, public or private sector, big or small organization, to read it. Because Booz Allen is such a huge organization that. Summit and Gov 2.0 Our social media capabilities resemble the Dandelion model ( page 15 ).

Gov 2.0 100

Gov 2.0 Yammer Privacy Skills 100

Social Media Strategery

JUNE 30, 2011

Does your organization have several sub-pages with little or no traffic? The Navy found this out last month when they launched the first Navy Virtual Scavenger Hunt to help increase engagement among their Facebook fans and teach them about Maritime strategy at the same time. Do the same people do all of the commenting and liking?

Case Study 111

Case Study Social Media Education Organization 111

Social Media Strategery

JANUARY 27, 2010

Job Opportunity Spotlight Department of Homeland Security (DHS), Director, New Media and Web Communications : Be responsible for the overall direction and management of Department new media communications, products and strategy. Maintains and executes organization’s social media strategy. Open until filled U.S.

Gov 2.0 86

Gov 2.0 Web 2.0 Forums Wiki 86

Social Media Strategery

SEPTEMBER 8, 2010

Bush, the study determined which organizational strategies worked best for delivering effective, meaningful change in government—and which did not. Re-organize if you need to – Assess the current organization and determine if you can achieve your goals within the current structure. Are there impenetrable stovepipes?

Gov 2.0 114

Gov 2.0 Study Collaboration Project 114

Social Media Strategery

NOVEMBER 2, 2008

How do leaders react when their strategy is questioned? How is the organization more hierarchical or flat? It’s a much more manageable concept, especially for organizations who aren’t prone to collaboration. Too often organizatons are implementing SM apps without evaluating the need or strategies.

Gov 2.0 63

Gov 2.0 Wiki Social Media Yammer 63

Social Media Strategery

JUNE 25, 2010

is about more than just disseminating information – it’s about giving each employee a voice; it’s about flattening the organization; it’s about ending approval chains; it’s about being a part of something new. guest health internal leadership OReilly opengov organization Personal pr Prof. The Whole. :

Gov 2.0 92

Gov 2.0 Web 2.0 Wiki Committee 92

Social Media Strategery

OCTOBER 8, 2009

Fri, Oct 9, 2009 Government 2.0 “Dear [fill in your favorite sports team], You may think of me as a fan or as a ticket-holder now, but if you give me the chance, I’d gladly be a marketing specialist, brand ambassador, web developer, community organizer and data cruncher. I’m one of the leads for our social media/Government 2.0

Gov 2.0 90

Gov 2.0 Sports Team Web 2.0 90

Social Media Strategery

JUNE 21, 2009

If you think that the enterprise-wide wiki you’ve been pushing to install is going to change the culture of your organization, think again. That wiki is going to reflect the culture of your organization, not change it. Not the culture you talk about on your website, but the real, honest culture of your organization.

Gov 2.0 117

Gov 2.0 Wiki Social Media Collaboration 117

Social Media Strategery

SEPTEMBER 25, 2009

practice, working with clients across the public sector to integrate social media strategies and tactics into their organizational strategies. Really brings home the lesson that organizations who think they’re totally unique generally aren’t. My name is Steve Radick and I’m an Associate with Booz Allen Hamilton.

Gov 2.0 82

Gov 2.0 Sports Web 2.0 Wiki 82

Social Media Strategery

NOVEMBER 13, 2009

To address those of you who would have asked me the first question, I help my government clients develop and implement communications strategies and tactics so that they can better communicate with their employees, other government partners, the general public – essentially with any of their stakeholders. or 2) Seriously? What shows up?

Gov 2.0 80

Gov 2.0 Conference Web 2.0 Wiki 80

Social Media Strategery

MAY 19, 2010

When was the last time you just sat down and thought about your project/organization/contract/initiative and wondered? About the long-term strategy? practice, working with clients across the public sector to integrate social media strategies and tactics into their organizational strategies.

Gov 2.0 79

Gov 2.0 Project Web 2.0 Meeting 79

Social Media Strategery

FEBRUARY 23, 2009

I think the most successful social media efforts are those that are driven by passionate people who love people and who truly want to change the way their organization operates, not by people with degrees, certificates, or titles. strategies and tactics instead of definitions of terms that I would need only to pass a test.

Gov 2.0 84

Gov 2.0 Wiki Web 2.0 Course 84

Social Media Strategery

JANUARY 10, 2009

For junior employees - “Yeah, that’s great that I can start a blog that everyone in the organization can read, but what will I say? I’ve got an MBA and have been with the organization for five years – why would I put my work out there for people to change and mess up?&# That’s a scary concept.

Social Media 119

Social Media Gov 2.0 Wiki Web 2.0 119

Social Media Strategery

APRIL 23, 2012

Paradoxically, organizations continue to look at public relations practitioners – the very people trained in developing and maintaining these relationships that are more important than ever – as little more than an afterthought. "Oh "Oh yeah – we're going to need PR to drum up some media coverage too!"

Foursquare 101

Foursquare Widget Advertising Flickr 101

Social Media Strategery

NOVEMBER 10, 2011

Director of Social Strategies, Social Collaboration Lead, Virtual Collaboration specialist – where are the traditional organizational leaders? Unfortunately, these people are few and far between as most people only want to tout their successes, their products, and their features. The C-suite. Where are the CIOs and CTOs?

Conference 107

Conference Meeting Sharepoint Gov 2.0 107

Social Media Strategery

AUGUST 9, 2009

The IT security professional is assessed on his or her ability to protect the organization’s infrastructure, ensure its reliability, and anticipate potential threats. Wouldn’t the organization be better served if IT security became a partner and a resource for others throughout the organization? But at what cost?

Gov 2.0 86

Gov 2.0 Social Media MySpace Web 2.0 86

Social Media Strategery

FEBRUARY 18, 2010

So, for those who maybe might not be ready for social media, here are eight things you can do now that can help your organization become more open, and none involve social media: Update the content on your website a few times a week - And not just with more PDF downloads. Highlight an interesting article or link. Really, who downloads them?)

Gov 2.0 125

Gov 2.0 Social Media Web 2.0 Wiki 125

Social Media Strategery

FEBRUARY 1, 2009

Social media has to be integrated into your organization’s overall communications strategy. They have to understand that a blog is about creating a culture of open and honest dialogue within their organization. Social media isn’t about the tools – it’s about what the tools enable. Social media cannot exist in a vacuum.

Gov 2.0 56

Gov 2.0 Social Media Web 2.0 How To 56

Social Media Strategery

DECEMBER 22, 2008

Here’s the thing – unless your organization is ready for transparency and authenticity, and has instilled a culture of sharing, you’re going to have a lot of trouble successfully spreading social media. And even if your organization is ready for the tools, it may very well not be ready for what those tools will bring.

Gov 2.0 62

Gov 2.0 Social Media Wiki Web 2.0 62

Social Media Strategery

OCTOBER 1, 2009

The following is a guest post by Tracy Johnson , a member of my team who specializes in developing outreach and communications strategies for clients enhanced by the integration of effective social media tactics. guest health internal leadership OReilly opengov organization Personal pr Prof.

Gov 2.0 83

Gov 2.0 Engagement Social Media Committee 83

Social Media Strategery

DECEMBER 13, 2008

We’re already seeing it with Intellipedia , with change.gov , with the TSA’s blog – within virtually every government organization, social media is at least being discussed. practice, working with clients across the public sector to integrate social media strategies and tactics into their organizational strategies.

Gov 2.0 93

Gov 2.0 Web 2.0 Wiki Policies 93