Waxing UnLyrical

NOVEMBER 20, 2018

Vizu was acquired by Nielsen in 2012, where Dan went on to become EVP of Product Leadership for all Marketing Effectiveness products globally. After leaving Nielsen in 2016, Dan joined the boards of IRIS.TV, an AI-powered video content recommendation engine, and Discuss.IO, a digital video-enabled qualitative consumer research platform.

Nielsen 140

Nielsen Press Release Metrics Smart Phone 140

Waxing UnLyrical

JULY 23, 2014

I think it’s because social media does increase ratings; Nielsen and the networks just haven’t figured out how to connect the dots just yet. My point is this: If social media has zero effect on drawing eyeballs to their shows, why are the networks (NBC included) so intent on promoting them on Twitter, Facebook, Instagram, etc.?

Twitter 197

Twitter Nielsen Sports Flickr 197

Waxing UnLyrical

JULY 24, 2012

via @ nielsen shar.es/szPMq #measurepr — Geoff Livingston (@geoffliving) June 26, 2012. and with some really interesting “out of the box” reading shared by @cloudspark. here’s a good primer asking if neuromarketing research increase sales? szPMq #measurepr — jr schmitt (@cloudspark) June 26, 2012.

Nielsen 185

Nielsen Flickr Research Metrics 185

Waxing UnLyrical

MAY 17, 2011

On Twitalyzer as compared to Klout, Eric said,&# Klout is to Nielsen/comScore as Twitalyzer is to Omniture/Google Analytics… our identification of ‘influencers’ is a byproduct of the system, not the system.&# (I like that!). Of course, this got folks talking about what “real users&# are, influence, and so on.

Klout 195

Klout comScore Nielsen Sample 195

Waxing UnLyrical

OCTOBER 19, 2012

and Holly Nielsen ‘s absolutely absorbing session on communicating through & beyond disability… … what really made a difference to me was the one-on-one time I had with people I first got to know as “PR superstars,” and who then became colleagues, and who I’m now proud to call “friend.”

Storify 244

Storify Conference Nielsen Hashtag 244

Waxing UnLyrical

DECEMBER 14, 2016

Source: Nielsen Global Trust in Advertising Survey. Compare the impact of something newsy/exciting said once (through your official brand accounts or a news agency) and something said a 100 or 1000 times (through your employees accounts). Also, did you know that recommendations from social connections are the most trusted on the internet?

Nielsen 100

Nielsen Reputation Metrics Exercises 100

Waxing UnLyrical

OCTOBER 19, 2010

Bing, Nielsen recently reported , received nearly 14 percent of search traffic in August 2010. received 13 percent. Bing offers an excellent guide on how to optimize sites (PDF) for its search engine.

Google 254

Google Class Creative Commons Yahoo 254