Dave Fleet

FEBRUARY 2, 2012

Unlike in other countries, trust in media remains steady; in fact it was the only institution to see trust rise in the last year in Canada; possibly partly because the definition of “media” is changing and because the media is beginning to be seen as leaders in breaking news, rather than followers in reporting it.

Social Media 305

Social Media Bazaarvoice Survey Eventful 305

Dave Fleet

OCTOBER 29, 2010

My colleague Steve Rubel has begun to talk recently about a new dimension we need to add to our digital engagement: time. In an age of Twitter streams and Facebook news feeds, it’s no longer enough to post the right content in the right place. The rise of spacial marketing. We need to post it at the right time, too.

Strategy 410

Strategy Content Facebook Widget 410

Dave Fleet

APRIL 16, 2013

I saw the early reports emerge on Twitter, and soon enough there was almost nothing else in my feeds. I was happy to see that news outlets held back from labeling it a certain way until the authorities began to do so. Explosion at the Boston Marathon. I went home, and sat staring at the TV for hours, watching the reports come in.

Eventful 414

Eventful Sports Reddit Report 414

Dave Fleet

FEBRUARY 16, 2016

It was such a time of change that I would come into work early each day and block off time to catch up on the latest social media news. Companies realized the opportunity presented by engaging with their customers through these new channels, but we were still in a time when simply creating a Twitter or Facebook account would make headlines.

Mobile 105

Mobile Trends Compete Loyalty 105

Dave Fleet

MAY 25, 2011

If you’re looking for sentiment data visa-vi social networks, I like using Google Realtime to build out timelines that correspond with news and product happenings.

Compete 277

Compete Quantcast Sample Samples 277

Dave Fleet

APRIL 16, 2013

I saw the early reports emerge on Twitter, and soon enough there was almost nothing else in my feeds. I was happy to see that news outlets held back from labeling it a certain way until the authorities began to do so. Explosion at the Boston Marathon. I went home, and sat staring at the TV for hours, watching the reports come in.

Eventful 150

Eventful Sports Reddit Report 150

Dave Fleet

APRIL 26, 2011

Why does content have to be purely either “news, offers and the occasional contest&# or “developing a brand’s purpose&# ? Let’s start with the particular post in question. The primary issue here is the false dichotomies that are put forward. Why does everything have to be black and white? Shades of grey.

Journal 366

Journal Social Media Advertising Engineering 366

Dave Fleet

JANUARY 21, 2021

While social media usage surged over the last six months during the pandemic, and people continue to use it as a news source , there is an ever-widening trust gap between the number of people using social media and their trust in what they see on those platforms. But none have sunk as low as social media.

Privacy 397

Privacy Eventful Compete Report 397