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Monday Roundup: Social PR Virtuosos

Waxing UnLyrical

What does it take to be a “Social PR Virtuoso”? An elite group of Social PR pros found out last year, when I first launched my premiere online course. You can get a taste of that if you sign up for my new, FREE online training on May 13: The Social PR Makeover. The Rules for Hashtags .

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Monday Roundup: The Nuts & Bolts of Social PR Strategy

Waxing UnLyrical

Over the years, I’ve offered a plethora of tips here on the blawg to help you build your Social PR strategy. Enter today’s roundup. Social Media, Social Karma. 15 Reasons Your PR Pitches Suck. It’s one of the problems with PR.” Through the PR Looking Glass. ” 4.

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Monday Roundup: Smart Integrated Communications

Waxing UnLyrical

Integrated communications is getting a lot of love from the PR space these days (I’m not sure why, because good communications were ALWAYS integrated). So I figured we’d focus today’s roundup on some great posts that will help you find your way long the I.C. How to Solve Your Social ROI Puzzle. ” 2.

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Monday Roundup: Learning from Measurement Mistakes

Waxing UnLyrical

This week’s roundup takes a look at common measurement mistakes, so you can avoid them before they cause your organization unnecessary headaches. Are You Making PR Measurement Mistakes? Common Math Mistakes That PR People Make. Analytics: the Sideways Approach to Measuring PR. The PR measurement myth of ROI.

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Monday Roundup: Smart Reporting

Waxing UnLyrical

Tomorrow #measurePR takes a look at smart reporting with three stellar guests: Founder and CEO of IrisPR, Aly Saxe ; CEO of Geben Communication, Heather Whaling ; and digital PR Strategist and Author of “SMART News,” Sally Falkow. Get a head start on the conversation with this week’s roundup.

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Monday Roundup: Knocking Down Silos

Waxing UnLyrical

This week’s roundup is how to avoid your ICs looking as if they should be decorating a wheat field in Nebraska. PR Crossroads: Four Ways to Navigate Measurement in the Future. No One Puts Social (PR) In a Corner. Does PR Serve the Brand or Start it? Social Strategy Can Help Break Your Company’s Silos.

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Monday Roundup: Measurement Case Studies

Waxing UnLyrical

Get inspired as we take a look at some awesome measurement case studies in this week’s roundup. How to Measure PR: A Case Study and Examples. Why: “Benchmarking is the PR professional’s best tool for combating the dreaded ‘so what’ question,” writes Kristin Maguire for iQ Media. Telfer for PRNews.