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How to Protect Yourself from Shady Search Marketing

Convince & Convert

This fraudster’s company used deceptive tactics to affect the search engine rankings of his clients by creating fake reviews, fictitious websites, and manipulating hidden text on websites — without his clients’ knowledge. I’ve been in the industry for 15 years, so I know it’s not easy to manage all the moving parts of a search strategy.

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5 Helpful Social Media Must Reads

Firebelly

5 Reasons Why No One Is Reading Your Email Newsletter By Sean DSouza There may be seven thousand reasons why your newsletter won’t get the response you’re looking for. In a comment I left at Julien Smith’s blog, I talked about how time and friendship are being distorted by the Internet.

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How Grandma Reads Your Facebook Updates & 4 Other Social Media Stories

Firebelly

How easy is it make your blog or website mobile friendly? Can you really send grandma a printed newsletter of your Facebook updates? Wordpress Plugins to Make Your Blog Mobile Friendly By Rohit Due to the advances in mobile technology, now a days almost all the mobile phones are equipped with Internet surfing capabilities.

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5 Tips to Engage Your Audience With Push Messages

Convince & Convert

The paid search ads which once roped in a prospect have now become “noise” they sift through when searching for your content online. As part of a holistic marketing strategy, your vehicle for communication must be paired with the appropriate stage of the customer lifecycle. Probably not.

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Fetching Friday – 32 Posts on Online Marketing and Productivity

Kikolani

5 Key Reasons Why Paid Search Should Be Part of Your Inbound Strategy by Diane Pease. How Social and Mobile work with SEO by John Rampton. How to Make the Most of Facebook Mobile Ads by Alex Houg. Why Your Website and Email Newsletters Will Always Beat Facebook Pages by Ewan Spence. Social Media Marketing.

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How to Select an Interactive Marketing Agency

Techipedia: Tamar Weinberg

A couple of side notes: First, a quick definition of terms : An interactive agency is one that provides a full suite of digital services that typically includes SEO, paid search advertising, email marketing, social media, mobile marketing, and branding support. Some agencies are pure technicians: all tactics and no strategy.

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Best Internet Marketing Posts of 2011

Techipedia: Tamar Weinberg

The newsletter, which was sent within the first week of the month, would include new research findings from surveys conducted by research groups such as the Pew Research Center, new discoveries from a marketing firm’s eye tracking study, or data that was recently culled across a multitude of SEO agency case study reports.

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