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Book Review: Social Media Marketing

Webbiquity SMM

As she notes in her introduction, Li’s book is organized around four main themes: Research: start by using search and social media monitoring tools to discover where your customers and prospects are congregating. Don’t automatically assume they use the most popular social networks. Social Events (e.g.,

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The Ultimate List of Social Media Definitions You Need to Know

Hootsuite

In the context of social media, an algorithm is how a social platform determines which content to display at any given time to a particular user. Analytics is an umbrella term used to describe both social analysis tools and the information those tools provide. Learn more : The Beginner’s Guide to Facebook Analytics.

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How to Craft the Perfect Post on Facebook, Twitter and Instagram

Buffer Social

Managing a social media strategy is consistently challenging for individuals and businesses of all sizes. Continually measuring your ROI and social analytics. Added to that, each major social network has continued to diverge both in how they are set up and what your audiences expect on each one. – Instagram.

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20+ Social Media and Online Resources for Realtors

Josh S Peters

Social Networks Active Rain – A social network for real estate professionals to gather and tell their war stories, start conversations, get advice, and connect with each other. RealTown – Network with agents, buyers, sellers, investors, etc. Think about buildings.

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10 Reasons Why Your Business Needs a Killer Social Media Strategy

Techipedia: Tamar Weinberg

Social media gives businesses on small budgets the ability to find out what people are saying about them (and others) in their industry, without paying large sums on market research. With your ear to the ground on social media, you’ll be the first to know if your product is working or if changes need to be made.

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The Great Social Media Traffic Debate: Niche or General Networks?

Techipedia: Tamar Weinberg

The aim of my little experiment was to test the assumption that search traffic was of a higher quality than social media traffic. Many people found the research interesting, but a number of people commented that the social networks probably shouldn’t be grouped together. page views SEO ROI — 1.2

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Best Internet Marketing Posts of 2009

Techipedia: Tamar Weinberg

Social Media: Getting Started Why You Have to Engage in Social Media, Even if You Don’t Want to (A Smart Bear): Jason Cohen (@asmartbear) makes a compelling argument into why social media must be considered, even if you have no interest in it. The article has examples of how social media worked too.

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