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Why Customer Service Should Be in Your Social Media Marketing Strategy

Techipedia: Tamar Weinberg

In a post made by Seth Godin, he writes : My rule of thumb is this: every person you turn away because your product or service isn’t right for them turns into three great customers down the road. Even if your product is terrific, if your service is horrible, don’t expect your customers to stay. Answers Yahoo!

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How a Small New York City Hotel Put Itself on the Map through.

Techipedia: Tamar Weinberg

Today, it appears every retail or business concern says ‘follow us on Twitter’ or ‘be our friend on Facebook.’ If you have a quality product and good at your behaviour, soon you will have a great fan following !!! ’ Roger Smith Hotel, through their bevy of ‘humans,’ actually participates.

Hotels 245
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How to Write a Social Media Policy

Webbiquity SMM

Even one offhanded remark about a coworker, customer, product or financial situation can damage a company’s reputation. Microblogging sites (e.g. Digg, StumbleUpon, Reddit, etc.). Share it on StumbleUpon. LinkedIn, Facebook, Plaxo, Hi5, etc.). Social sharing sites (e.g. YouTube, SlideShare, Flickr, etc.).

Policies 180
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Social Media Ostriches – The Corporate Hypocrisy Of Blocking Employee Access To Facebook and Twitter

SocMed Sean

What the executives at these companies are failing to realize is that more and more of their employees are reading and contributing to the Websphere via blogs, microblogs, forums, etc… and they are often shaping their decisions at work based on the most up-to-date analysis that they get from these interactions. Email this to a friend?

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Creating Passionate Customers: Brand Evangelism and What it Means.

Techipedia: Tamar Weinberg

Brand evangelism is a word of mouth marketing tactic in which the ardent supporters of your service or product feel so passionately about your offerings that they act as unofficial spokespeople on your company’s behalf. Offer them free products, samples, or gifts. Shower them with discounts or monetary compensation.

Brands 139
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How to Use Facebook for Business and Marketing

Techipedia: Tamar Weinberg

Promotional products company rushIMPRINT features on its Facebook page a tab of products for sale. Post photos of your service and product offerings and invite your fans to do the same. You’ll learn about their products but you’ll also see a plethora of user-submitted images — complete with cute babies.

Facebook 279
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Blogging Etiquette in the Face of a PR Pitch: What Miss Blogging.

Techipedia: Tamar Weinberg

“I do not accept money from advertisers to write about product, and I have never & will never post paid-for or sponsored content&# 2. However, I *do* earn money from advertisements and *am* offended when people ask for free ‘articles’ about a project or product that is clearly designed primarily to earn them money.

Blogger 177