Akamai Marketing

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KPI Dashboard for Social Media Metrics

Akamai Marketing

Stay Akamai: Since our last blog post, you should have identified the goals and metrics on the Social Media Strategic Plan template. ” The WHAT: Now identify your metrics. Metrics will be the tool by which you evaluate success. But if you are measuring awareness, perhaps your metric is more like reach.

Metrics 180
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5 metrics to track on Twitter

Akamai Marketing

But is number of users the best metric to track? Now, as I said in an earlier blog post, you should use several different metrics to dig deeper into your audience and see what’s really happening with the content your sharing. Here are 5 metrics to measure on Twitter. They aren’t the only metrics and.

Metrics 229
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Tool Tuesday: SocialOomph

Akamai Marketing

Welcome Direct Messages are both a useful tool and the bane of the Twitter existence. I tried their paid service and I just felt that that overall, the services were clunky and in some cases, redundant to tools I like better. For those services, I use and suggest SocialOomph. Some are free, some are part of their paid service.

Tools 163
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Tool Tuesday: PostRank Analytics

Akamai Marketing

It isn’t that we need a tool that does everything. Its that we need a tool that does what it does really well. As a blogger, there are numerous tools at your disposal to track how your content is doing. Overall, I like PostRank, its a relatively new tool so I suspect that they will continue to improve.

Postrank 134
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Social Media Strategic Plan Template

Akamai Marketing

Its by determining your goals that you determine metrics, KPI’s then tactics. The WHAT: Now identify your metrics. Metrics will be the tool by which you evaluate success. For example, if you are measuring leads, the metric might be conversions (email opt-ins, downloads, registrations, etc.).

Template 203
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YES YOU CAN Measure Social Media

Akamai Marketing

No matter what type of measurement you establish, the key is to stick with it and let the metric tell the story. If you watch the video, you’ll get to see me having a “Klout Conniption” which is my reaction to using Klout as a business tool. I’ve also added my slides for measurement and ROI.

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What's your social currency?

Akamai Marketing

When people start with the tools I just want to take a book out of my Kindergarten lessons, shove my fingers in my ear and start saying “ Nah Nah Nah…I can’t hear you! Once you know where your customers are and WHY they are there, then you can start developing your tools. 640 Million on Facebook.

Lurker 203