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Book Review: Social Media Marketing

Webbiquity SMM

Choose metrics that make the most sense for the tactics you’re employing, and monitor results to determine which activities to increase and where a change of course may be needed. Chapter seven provides an excellent outline for a corporate social media policy. Social Sharing (YouTube, Flickr, SlideShare, etc.).

Review 152
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Creating Passionate Customers: Brand Evangelism and What it Means.

Techipedia: Tamar Weinberg

Seems to me that in order to gain the benefits of Social Media Marketing tactics, traditional marketers must give up their need for control, especially of the metrics. The social media networks are systems — non-linear, fuzzy, powerful, organic systems. Systems evolve in unpredictable ways. © 2006-2010 Tamar Weinberg.

Brands 139
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Best Internet Marketing Posts of 2009

Techipedia: Tamar Weinberg

Creating Your Social Media Plan (Outspoken Media): This good primer talks about securing your brand, setting metrics, knowing who you are, setting a presence, engaging, and assessing success. Social Media Metrics: What We Need to Track Sales (Samir Balwani): Samir Balwani writes a great post on some of the ways you get ROI from social media.

Marketing 265
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Content Aggregators are Killing Content Creators

Techipedia: Tamar Weinberg

Wouldn’t the most logical approach be creating a metric that counts a resources popularity by the number of people who actually click on the link, as opposed to click a “like&# button? When contrasted with the StumbleUpon model, the FriendFeeds and Diggs of the world seem to have the process backwards.

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Why SEO is Easier than Social Media Marketing

Techipedia: Tamar Weinberg

What happened to defining goals, setting a strategy, executing the campaign, and actually calculating metrics? When you do social media marketing , you better know how to work strategy, tactics, goals, and metrics. Being social online doesn’t make you an adept social media marketer. This isn’t a post about people skills.

SEO 178
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The Great Social Media Traffic Debate: Niche or General Networks?

Techipedia: Tamar Weinberg

In order to provide an assessment of the quality of traffic driven by each network, four site metrics were analyzed: Average page views Time on site Bounce rate Percentage of returning visitors Let’s see what the figures reveal. Subsequently, Sphinn is perhaps the most relevant niche social network on the web.

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What Traits Define a Social Media Marketer?

Techipedia: Tamar Weinberg

.&# It’s the listening, charting social maps, drafting strategies for meaningful engagement, understanding our relevance in the short and long tail, and the definition of metrics and ROI that count for everything to businesses and respective decision makers these days. Thanks for this. Accelerated by MaxCDN Content Delivery Network.