Marketing and Strategy - Social Media Informer

5 Digital Marketing Strategies to Learn from JPMorgan Chase

Harp Interactive

DECEMBER 16, 2020

Boomers may have a majority of the wealth, but millennials are the most attractive marketing demographic. The post 5 Digital Marketing Strategies to Learn from JPMorgan Chase appeared first on Digital Marketing Blog | Harp Advertising + Interactive | Lombard, IL.

Strategy

Strategy Marketing Buy Advertising

17 Critical Elements of a Solid Social Media Strategy

Harp Interactive

JANUARY 14, 2014

Categories: Blog , Social Media Marketing Tags: content plan , Facebook strategy , set up social media , social media goals , Social Media Marketing , social media monitoring , social media optimization , social media plan , social media strategy 92% of companies are currently using social media*.

Social Media

Social Media Strategy List Facebook

8 Downright Awesome Reasons to Create a Video Marketing Strategy

Harp Interactive

AUGUST 17, 2015

Categories: Video Marketing Tags: video marketing , visual marketing Marketers have clearly acknowledged that visual marketing is all the rage! But what happens when you add even more dimensions to your marketing materials? But what happens when you add even more dimensions to your marketing materials?

Video

Video Marketing Strategy Sites

Strategies to Ensure an Engaged Social Presence

Harp Interactive

JANUARY 27, 2010

My topic, in case you missed it, was “Propel your Social Media Marketing to New Heights: Strategies to Ensure a Winning and Engaging Social Presence&#. More specifically, however…engagement encompasses two strategies. Re-active engagement and Pro-active engagement, both necessary for a truly engaged social presence.

Engagement

Engagement Strategy Radian6 Brand Monitoring

14 Tweetable Reasons to Include Facebook Advertising in your Marketing Plan

Harp Interactive

SEPTEMBER 23, 2015

Categories: Social Media Marketing Tags: facebook ads , Facebook Advertising , facebook marketing , facebook statistics , Social Media Marketing Almost every type of business can benefit from a solid Facebook advertising strategy. From local shops to enterprise B2B companies, Facebook ads are proving to be an important.

Advertising

Advertising Facebook Statistics B2B

The Top 5 Things Beginners Should Know about Social Media Marketing

Harp Interactive

NOVEMBER 2, 2009

ISMA Certified Social Media Marketing Specialist for Harp Social. Have a strategy before you start. Tying into strategy, have some sort of measurement tool to calculate your social media success…or failure <—it happens. Be authentic. 5 + 1) HAVE FUN!!! Response 2. Diane Rayfield. Response 3. John Lusher.

Social Media

Social Media Flickr Tweetdeck Marketing

6 Savvy Ways Pros Use Social Media Monitoring (and you can too)!

Harp Interactive

FEBRUARY 18, 2014

Blog brand monitoring Monitoring monitoring tools Social Media & SEO monitoring strategy social media monitoring social media monitoring tools' Read more. ). Read more. ).

Social Media

Social Media Brand Monitoring SEO Tools

5 Symptoms of Social Media Couch Potato Syndrome

Harp Interactive

NOVEMBER 23, 2009

They are soon struck with the fact that social media marketing takes strategy, planning, resources, content, time and…more time. They become overwhelmed, haven’t planned properly, don’t have the strategies or resources in place to execute and the results are…social media couch potato syndrome.

Social Media

Social Media Statistics Resources Study

3 Powerful Benefits of a Facebook Remarketing Campaign

Harp Interactive

MAY 15, 2018

Ready to add Facebook remarketing as part of your advertising strategy? If you’re like most of us, while scrolling through your Facebook newsfeed, you’ve seen ads for the very same products or services you had recently been viewing online.

Campaign

Campaign Facebook Advertising Strategy

Why it pays to use a Social Media Specialist

Harp Interactive

NOVEMBER 16, 2009

This tried and true philosophy rings just as true today for any businesses entering into social media marketing. And now, if they don’t also dawn the social media marketing cap…they’ll be left behind. Social Media Marketing is more vital than ever for businesses of any size to gain exposure and compete in the marketplace.

Social Media

Social Media Small Business Metrics Compete

Optimize Your Social Media and Make Your SEO More Social

Harp Interactive

SEPTEMBER 13, 2010

Social Media Marketing and Search Engine Optimization work best when synergized. Businesses that employ an integrated search and social media strategy achieve greater web-success at lower cost because they amplify their message manifold simply by combining the power of organic search and viral media.

SEO

SEO Social Media URL Engineering

How To Dominate Search With Social Media And PR

Harp Interactive

NOVEMBER 2, 2010

Unfortunately in their haste to become digitally optimized these companies often neglect to create a cohesive strategy and fail to integrate optimally for maximum synergy. Early adopters of integrated social media and search strategies are seeing improved results in both areas, results that are greater than the sum!

Social Media

Social Media How To Engineering Strategy

6 Savvy Tips for Social Media Monitoring

Harp Interactive

MAY 25, 2010

In the world of social media marketing, we often hear of the importance of monitoring as the first actionable item. A recent study reveals that close to half of businesses surveyed don’t know how to use monitoring effectively for marketing purposes. Decide What to Monitor. The company name. Company CEO and/or executive team.

Social Media

Social Media Radian6 Tips Wiki

Optimizing Facebook for Business: Tabs, Tags & Sharing

Harp Interactive

SEPTEMBER 28, 2010

Here are 2 tweaks you can make based on your “Tab Views” that will immediately improve your Fan Page marketing efforts: Check your Tab with the Highest Views: It’s more than likely this is your Wall, but if it’s not, and let’s say, it’s your Photos tab… you better step it up a notch! Take note of your first & second most visited tabs.

Facebook

Facebook Compete RSS Activities

Tools for Monitoring Online Conversations: Part 2 of Monitor Your Brand Online

Harp Interactive

JANUARY 12, 2010

You can hire a Social Media Monitoring company who will not only use syndicated or subscription tools like Radian6 and employ a combination of techniques and report on what’s being said but will also formulate effective response strategies and implement reputation management techniques.

Trendrr

Trendrr TweetBeep Radian6 Conversation

Best Practices for an Engaged Social Presence

Harp Interactive

FEBRUARY 3, 2010

This is the second in a series of three posts highlighting bits from my International Social Media Association (ISMA) teleseminar: Strategies to Ensure an Engaged Social Presence. Give to Get: A well-executed social media strategy requires reciprocity, relevancy, transparency, authenticity , but perhaps above all other things, commitment.

Engagement

Engagement Authentication HootSuite Notification

Social Media…for Small Businesses too!

Harp Interactive

JULY 29, 2009

Does social media marketing “work” for them too? In reality, a small business (either consumer or B2B) with smart strategy, branded implementation and a touch of social savvy, can improve their customer loyalty and increase awareness with today’s word of mouth marketing platforms…just like the big guys.

Small Business

Small Business Social Media Loyalty Aggregator

Online Reputation Management For Businesses: A Comprehensive Guide

Harp Interactive

DECEMBER 1, 2009

Many big companies are regularly confronted with this Internet Reputation Management nightmare and have to employ strategies to push down negative press and relegate Google position of negative sites that malign their brands. Online Reputation Management or counter-SEO is a specialized area that requires professional skills and tools.

Reputation

Reputation Directory Press Release Real Estate

Social Media…for Small Businesses too!

Harp Interactive

JULY 29, 2009

Does social media marketing “work” for them too? In reality, a small business (either consumer or B2B) with smart strategy, branded implementation and a touch of social savvy, can improve their customer loyalty and increase awareness with today’s word of mouth marketing platforms…just like the big guys.

Small Business

Small Business Social Media Loyalty Aggregator

10 Reasons Your Business should be on Facebook

Harp Interactive

JULY 24, 2009

Strategy is Key While it is free, and relatively easy to build your Facebook public page, attention to detail in set up, naming and business apps are important. Your presence will not act as a viral marketing tool for your business/brand but provide a hub in which to differentiate yourself from your competitors. SEO, SEO, SEO!!

Facebook

Facebook SEO Engineering Groups

10 Reasons Your Business should be on Facebook

Harp Interactive

JULY 24, 2009

Strategy is Key While it is free, and relatively easy to build your Facebook public page, attention to detail in set up, naming and business apps are important. Your presence will not act as a viral marketing tool for your business/brand but provide a hub in which to differentiate yourself from your competitors. SEO, SEO, SEO!!

Facebook

Facebook SEO Engineering Groups

The truth in online health communities

Harp Interactive

NOVEMBER 2, 2010

Like any company with marketing-savvy, they put in place an aggressive, integrated SEO and social media marketing plan in order to saturate the search engines with “their&# side of the story. They topped it all with a series of electronic press releases. The objective was to dominate Google in order to combat the negative buzz!

Press Release

Press Release Communities Badge Real Estate

25 Tips to Get Your Website to the Top – How to be #1 on Google!

Harp Interactive

JULY 13, 2010

So page 1 or bust is the right strategy if your business depends on online leads or sales. The statistics confirm that search supremacy is critical if you want to compete in the crowded online market. So, now that you have decided you want to be #1 on Google (or at least on the first page), here is how you can achieve that.

Google

Google Hubpages Tips SEO

How To Dominate Search With Social Media And PR

Harp Interactive

NOVEMBER 2, 2010

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Social Media

Social Media How To Press Release Adwords

Social Media Informer

Harp Interactive

5 Digital Marketing Strategies to Learn from JPMorgan Chase

17 Critical Elements of a Solid Social Media Strategy

Trending Sources

8 Downright Awesome Reasons to Create a Video Marketing Strategy

Strategies to Ensure an Engaged Social Presence

14 Tweetable Reasons to Include Facebook Advertising in your Marketing Plan

The Top 5 Things Beginners Should Know about Social Media Marketing

6 Savvy Ways Pros Use Social Media Monitoring (and you can too)!

5 Symptoms of Social Media Couch Potato Syndrome

3 Powerful Benefits of a Facebook Remarketing Campaign

Why it pays to use a Social Media Specialist

Optimize Your Social Media and Make Your SEO More Social

How To Dominate Search With Social Media And PR

6 Savvy Tips for Social Media Monitoring

Optimizing Facebook for Business: Tabs, Tags & Sharing

Tools for Monitoring Online Conversations: Part 2 of Monitor Your Brand Online

Best Practices for an Engaged Social Presence

Social Media…for Small Businesses too!

Online Reputation Management For Businesses: A Comprehensive Guide

Social Media…for Small Businesses too!

10 Reasons Your Business should be on Facebook

10 Reasons Your Business should be on Facebook

The truth in online health communities

25 Tips to Get Your Website to the Top – How to be #1 on Google!

How To Dominate Search With Social Media And PR

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