yMarketingMatters

JUNE 20, 2014

With social media marketing, you can undeniably grow your audience, gain visibility and exposure for your company/products/services, provide outstanding customer service, and – yes – generate business and increase sales. Social Media Referral Traffic and Visitor Increase to your Website. Referrals.

Small Business 263

Small Business Social Media How To ROI 263

Webbiquity SMM

APRIL 19, 2011

There have been numerous posts written about the pitfalls of social media marketing (including helpful pieces from Online Social Networking , Sysomos , and one I wrote for HubSpot ). Social media is about having a conversati0n with your prospects, not broadcasting to them. Failing to LISTEN.

Social Media 193

Social Media Sysomos Case Study B2B 193

Convince & Convert

MAY 20, 2012

The social media software industry offers some amazing functionality, but it suffers mightily from murky messaging and customer confusion. The truth is, many marketing professionals do not know what this software can do, much less what specific companies’ versions can do. The 5 Categories of Social Media Software.

Crimson Hexagon 140

Crimson Hexagon Software Social Media Attensity 140

Convince & Convert

SEPTEMBER 21, 2010

She specializes in social media strategies that lead to actionable plans to achieve real world objectives. I’ve spent a lot of time working with various social media monitoring tools and I’ve whittled my list of favorites down to two or three. What about you?

Social Media 155

Social Media Radian6 Strategy SM2 155

Writtent Blog

APRIL 25, 2013

Whether you are a small business owner just learning nuts and blots of blogging magic or already a blogging guru, you need to keep abreast of the most important blogging trends if you want to succeed in your blogging efforts. Tweet (Source: Sysomos ). 7) B2B marketers who use blogs generate 67% more leads than those that do not.

Statistics 111

Statistics Hubspot comScore Sysomos 111

Jeff Esposito

MARCH 8, 2011

Earlier this month, Adam Vincenzini and I had an interesting talk on the state of social media around the world. Now it’s my turn to return serve and dish out the state of social media in the former colony. 46% of US small businesses utilize social media in their marketing mix ( Vistaprint ).

Sysomos 44

Sysomos Hitwise Social Media Statistics 44

Convince & Convert

AUGUST 10, 2010

Last week, I interviewed three men that are helping create an all-new field of marketing and customer service – the emerging discipline of influence mining. Influence mining makes the old school, direct marketing notions of sorting consumers by purchase history seem dinosaurian by comparison.

Social CRM 133

Social CRM Influencer Klout Social Media 133