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IABC Canada: the big shift

Sherrilynne Starkie

Ipsos Public Affairs conducts corporate reputation and social research around the world. The company, a Division of Ipsos, the world’s second largest market research firm, has offices in 25 countries and a staff of 700 research professionals. Social capital Ottawa. Ottawa’s Capital City News.

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New Social Media Sites…for Business?

The Social Media Incubator

gorilla of professional networking online, particularly in light of their recent IPO and market valuation, as well as the increase in new members they saw after that took place.&#. Empire Avenue is a combination of game and social networking, calling itself the “social stock market.”

Sites 106
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You Damage More Than Your Own Personal Brand With Bad Online Behavior

Myrland Marketing

He might also have built up enough social capital with the people he cares about online that they will support him no matter what, but I doubt that anyone is so popular they can muster that kind of support from everyone. She is a frequent LinkedIn, Twitter, and Facebook for Business trainer, as well as a content marketing specialist.

Brands 49
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Brand strategy: What it is and how to create a strong framework

Sprout Social

Target’s bright red aisles, Best Buy’s polo-clad staffers, Jimmy John’s freaky-fast sandwiches—all vital parts of a greater brand marketing strategy that rely on customers coming into stores. It’s not a storefront, it’s their social strategy. Audiences experience brands primarily through social media. Visual content.

Strategy 101
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Twitter versus Plurk: Not Even in the Same League

Techipedia: Tamar Weinberg

July 3, 2008 at 9:17 am Insight Into the World of Plurk | Collective Thoughts July 3, 2008 at 3:49 pm Does Plurk’s Karma guage Social Capital? After all, the full disclosure is that I am the community and marketing director of Mashable. It’s called social media marketing, not MySpace marketing.

Twitter 199
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Why You're the Key to Social Media Success

Convince & Convert

Too many companies are “experimenting&# with social media because they feel they have to, not because they want to do so. Unlike every other form of marketing and communication ever devised, you can’t treat social media like taking medicine – something that you do when you have to, and only because someone told you so.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

One of the greatest benefits in the emergence of social media communication and marketing is that now every consumer has a voice that can be heard. It's not like the “old days&# where TV/radios advertisements and marketing campaigns had to appeal to broadly defined targets markets. Well…duh!