Adam Sherk

JUNE 16, 2011

That’s interesting in and of itself, as marketers sometimes (over) generalize that men prefer Twitter while Facebook is more appealing to women. Related posts: Pew Research News Survey: Findings on Search Engines, Social Networks and Twitter. PEJ Study Shows Print Still Primary Source of Original News Reporting. How about age?

LinkedIn 174

LinkedIn MySpace Survey Study 174

Adam Sherk

SEPTEMBER 10, 2010

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Why the News Business Isn’t Profitable by Guest on September 10, 2010 This is a guest post from Aaron Goldman , author of Everything I Know about Marketing I Learned from Google. It’s simply no longer profitable for companies to report “news.”

News 121

News Press Release Survey SEO 121

Adam Sherk

SEPTEMBER 17, 2009

This is not surprising based on the reactions that Fox News reporting tends to generate from both sides of the political fence. I do feel compelled to mention that NPR would be #2 on your list in terms of fans, however (disclosure: I work there as an audience research analyst). Interesting numbers.

Sites 238

Sites News Engagement Facebook 238

Adam Sherk

OCTOBER 23, 2009

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Social Media Visitors More Loyal But Still a Very Small Percentage of Site Traffic by Adam Sherk on October 23, 2009 Yesterday posts from eMarketer and Marketing Pilgrim called my attention to some interesting social media statistics put out by advertising network Chitika.

Hitwise 124

Hitwise Social Media Digg Survey 124

Adam Sherk

NOVEMBER 23, 2009

Adam is part of the Define Search Strategies consulting team, which is owned by The New York Times Company. Real-time Blogroll (via Google Reader) About.com Founder Scott Kurnit Launches Huge New Startup Called "AdKeeper" New Digg Buttons Released - Upgrade Now!

News 101

News Google Hitwise Press Release 101

Adam Sherk

AUGUST 25, 2009

Reach out – You’ve been meaning to get more involved in brand and content awareness building activities such as social media marketing; now’s the time. Research the opportunities and come up with an effective social media strategy. Special promotions like contests and giveaways can also be effective.

Engineering 102

Engineering Hitwise Health Care Press Release 102

Adam Sherk

NOVEMBER 3, 2009

To reporters’ sources? If we’re truly in an era of open-source journalism, I say reporters share their access (sort of) to sources via Twitter lists. This isn’t to say the sources will RESPOND, but it’s an interesting way of opening one’s reporter notebook to a willing audience.

News 136

News List Twitter Sites 136

Adam Sherk

FEBRUARY 23, 2010

If news organizations can’t stay in business, they won’t be playing any role at all. Related posts: Video Interview: Rupert Murdoch Doesn’t Like Search So Much Does Social Media Increase a Journalist’s Value? too bad google doesn’t allow the sale of text link ads or aol could really clean up in a few years.

Hitwise 110

Hitwise Press Release Adsense Syndication 110

Adam Sherk

JULY 22, 2009

It’s that there are so many SEO and audience development initiatives, including social media marketing, that simply work better when a site exists on its own unique, branded domain. It’s not just that users expect a branded experience on a dedicated domain. Best of luck to both GQ.com and DETAILS.com.

Press Release 100

Press Release Syndication Blogroll Consultant 100

Adam Sherk

OCTOBER 20, 2009

reports from its search page are not very complete or accurate (you get better data on URLs you’ve personally shortened in your history when signed into bit.ly). Unfortunately I discovered that the “total clicks” figures bit.ly So I wasn’t able to learn anything meaningful there.

Press Release 145

Press Release Twitter URL RSS 145

Adam Sherk

JUNE 9, 2009

What Horrible Things Did Time Magazine Do in 1964? Adam is part of the Define Search Strategies consulting team, which is owned by The New York Times Company. Real-time Blogroll (via Google Reader) About.com Founder Scott Kurnit Launches Huge New Startup Called "AdKeeper" New Digg Buttons Released - Upgrade Now!

News 100

News Hitwise Press Release Syndication 100

Adam Sherk

JUNE 9, 2009

What Horrible Things Did Time Magazine Do in 1964? Adam is part of the Define Search Strategies consulting team, which is owned by The New York Times Company. Real-time Blogroll (via Google Reader) About.com Founder Scott Kurnit Launches Huge New Startup Called "AdKeeper" New Digg Buttons Released - Upgrade Now!

News 100

News Hitwise Press Release Syndication 100

Adam Sherk

AUGUST 31, 2010

But since the 21,839 subscribers reported in YouTube’s search results make it a top 5 news channel I included it in the table. that does include some news videos. 3) When I try to click through on the BCC World News channel included in the table above I get a “This channel is not available” message.

Sites 182

Sites News YouTube Press Release 182

Adam Sherk

JANUARY 14, 2010

Unfortunately there are increasing reports of donation fraud online, so major news organizations are playing a vital role in directing people to credible, legitimate groups. I’ve been impressed by how much attention the media has given to promoting ways that people can make donations.

News 129

News Sites Digg Press Release 129

Adam Sherk

MAY 19, 2009

On All Things Digital, Peter Kafka is still skeptical about the viability of their model and whether they can make the numbers work in a local market. And considering the print Post-Intelligencer no longer exists you would think the increase in unique visitors might have been higher, since the website is now the only way to get their content.

Hitwise 100

Hitwise Press Release Syndication Blogroll 100

Adam Sherk

AUGUST 16, 2010

Some marketers have felt that the guidelines are too limiting or controlling, but among other things Facebook is trying to prevent significant manipulation of the news feed. Of course everyone tries to facilitate engagement on their Facebook Pages and increase exposure in users’ news feeds; that’s a basic component of Facebook marketing.

RFI 156

RFI Guidelines Facebook Press Release 156

Adam Sherk

APRIL 26, 2010

Not covered in my examples above is the fact that Open Graph protocol can also provide sites with additional reporting data. Site speed is now a ranking factor so this impacts SEO as well as usability. Adam is part of the Define Search Strategies consulting team, which is owned by The New York Times Company.

News 149

News Module Widget Facebook 149

Adam Sherk

AUGUST 4, 2010

Here is the reported data on 30 media profiles, ranked by number of followers (as of today): Profile Followers Following Diggs by Publisher Comments by Publisher 1 The New York Times 10,225 4 65 1 2 The Wall Street Journal 9,546 15 281 1 3 BBC News 9,222 0 5,423 0 4 Time 7,842 964 6,289 29 5 Telegraph.co.uk

Digg 134

Digg Sites News Activities 134

Adam Sherk

JANUARY 12, 2011

Here are some of the key areas to address: To be clear this is not meant to encompass the full spectrum of technical, editorial and marketing components in a comprehensive SEO program. Keyword research tools like the Google AdWords Keyword Tool or WordTracker are used to determine the best terms to optimize for.

SEO 198

SEO Hitwise comScore Adwords 198

Adam Sherk

FEBRUARY 4, 2010

While things are not that simple, the fact is that being social media savvy is becoming an increasingly important part of a reporter’s skill set. Who would readers rather interact with about a particular story – someone from marketing or the reporter who wrote the article? Take content promotion. So what should journalists do?

Social Media 146

Social Media Press Release SEO News 146

Adam Sherk

MARCH 2, 2010

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Survey: Twitter Less than 1% of Traffic to Newspapers and Magazines; Facebook 1% by Adam Sherk on March 2, 2010 For my presentation on Twitter Marketing Tactics at SMX West this week I wanted to get a sense of just how much traffic Twitter is driving to major news sites.

Survey 193

Survey Twitter Digg Hitwise 193

Adam Sherk

SEPTEMBER 22, 2010

Under his orders Time willfully distorted what the reporters in the field reported. In other reporting they were also self directed. News & World Report) for many years. Luce was the son of protestant missionaries in China, he had a weird chip on his shoulder and was a rah rah supporter of our anti communist fight.

Press Release 131

Press Release Issues News Wikipedia 131