agora pulse

SEPTEMBER 29, 2020

Need a little help to manage your clients’ Instagram channels (and maybe your social media agency’s, too)? We’ve got a quick list of some of our favorite Instagram management tools that make a workday easier. Instagram is an outstanding social media marketing platform. StoriesAds.

Instagram 140

Instagram Social Media Tools UGC 140

Sprout Social

NOVEMBER 14, 2023

“Authenticity”—there’s no question that it’s one of the biggest social media buzzwords. But don’t be fooled—authentic marketing is only becoming more important. According to this year’s Sprout Social Index™ , the number one reason consumers follow brands on social is to stay informed about products and services.

Authentication 138

Authentication Tips Marketing UGC 138

Hootsuite

APRIL 25, 2024

In the dog-eat-dog world of social media content, many marketers and creators will do anything to stay ahead. If you’re tagged in any user-generated content (UGC) , use it to your advantage and repost it (with credit, of course). 1 Social Media Tool Create. But it doesn’t have to be so hard.

Curation 104

Curation Social Media Management Tools Social Media 104

agora pulse

JUNE 28, 2017

What are your social media strengths and weaknesses? Is your strength that you have products that photograph really well? Maybe your brick-and-mortar stores have great lighting so user-generated content (“UGC”) always looks fabulous. Below is an example of how Evernote posts user-generated content.

Analysis 150

Analysis Social Media UGC Marketing 150

Hootsuite

MAY 3, 2022

Whether you’re a one-person shop or you have a full marketing team, keeping up with your brand’s content creation needs is always a challenge. From social content to emails to blog posts to sales pages, digital marketing just requires So. Social media marketers. Content marketers. Here’s the thing.

Social Media Management 103

Social Media Management Social Media Tools Content 103

Buzz Marketing for Technology

AUGUST 5, 2014

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Transforming Events into Meaningful Experiences: Lessons in Real-Time Marketing. Amber set the stage with a discussion of Real-Time Marketing (RTM) and some examples of companies doing it right.

Eventful 100

Eventful UGC Marketing B2B 100

Sprout Social

NOVEMBER 20, 2023

If you’re looking to grow your online presence in a creative and authentic way, influencer marketing may be your best bet. Influencer marketing revolves around partnering with popular users on social media—typically platforms like Instagram, TikTok and YouTube—so their audience discovers your business and its products or services.

Influencer 130

Influencer Campaign Platform Marketing 130

agora pulse

NOVEMBER 23, 2020

Example: social media management calendar. Promotional content featuring your products. If you need tips and ideas for social content, download our FREE Social Content Calendar. Shops are an outstanding way to sell more on Facebook, because they put your products front and center. Video content.

Facebook 166

Facebook How To UGC Social Media Management 166

Sprout Social

AUGUST 17, 2021

Social media marketing involves much more than just posting on social media. Community management is just one piece of the puzzle. And, just like with every piece of social media management , your community managers need the proper tools to see success. Sprout Social.

Communities 142

Communities Engagement Tools Tweetdeck 142

Ignite Social Media

FEBRUARY 1, 2022

In this scenario the organization often misses out on the efficiencies born out of creating content that resonates with the communities, that could be repurposed to drive marketing results as well.” Lisa Braziel, Senior Vice President Ignite Social Media. Manager of Community Management. And Last But Not Least….

Social Media 200

Social Media UGC Trends Organization 200

Sprout Social

AUGUST 30, 2021

Brands today have more options available than ever when launching multichannel marketing campaigns—which may be both a blessing and a curse, considering over half of marketing leaders say they struggle to effectively execute them. The benefits of multichannel marketing are clear. Maximize marketing ROI.

Campaign 145

Campaign Social Media Social Media Management Team 145

agora pulse

OCTOBER 8, 2020

Instagram can be one of the most powerful tools for selling products and services—if you know how to stand out from the crowd. Because Instagram is a visual platform, it is a perfect place for companies who sell products to show off what they have to offer. Social proof. Now, you can add products. Product price.

Instagram 179

Instagram How To Hashtag Guidelines 179

Oktopost

OCTOBER 20, 2024

That’s a lot of unfiltered feedback that you can leverage to improve your product, enhance customer engagement, and invest in building stronger relationships. Similarly, a SaaS provider might track industry-specific hashtags to identify new leads or prospects discussing challenges their product can solve.

Sentiment 139

Sentiment B2B Patterns Analysis 139

agora pulse

DECEMBER 13, 2018

For social media managers this time of year is less about decking the halls with boughs of holly and more about planning for 2019. The social media landscape is changing fast and with tougher KPIs, changing technologies and new techniques, it’s more important than ever to stay ahead of our game. Just kidding.

Social Media 132

Social Media UGC Adwords Influencer 132

agora pulse

DECEMBER 6, 2018

Community-building and relationship-building should be an important part of your social media marketing efforts. And while relationship building should be your priority, having some extra oomph to boost your sales thanks to social doesn’t hurt either. Share UGC In Stories. Have Followers Vote on UGC Contests.

UGC 122

UGC Social Media Content Notification 122

Buffer Social

NOVEMBER 13, 2023

BFCM — Black Friday and Cyber Monday — is an exhilarating but often daunting time of year for business owners and marketers.  But capturing market attention is well worth doing over this high-spend period. billion in the U.S. Happy BGCM planning! 

Examples 129

Examples Campaign Discount Marketing 129

Social Media Strategies Summit

DECEMBER 16, 2022

User-generated content (UGC) is highly impactful in any industry. Research from TINT found that: 72% of consumers believe reviews and testimonials submitted by customers are more credible than brands talking about their products. Six out of 10 marketers feel their audiences engage more with UGC in marketing and communications channels.

Social Media 130

Social Media UGC Project Team 130

agora pulse

JANUARY 14, 2020

Now, it’s a huge place of opportunity for social media marketers and managers. A lot of social media managers and marketers don’t know what to do with TikTok. As the director of leading content marketing agency Contentworks , I have to stay on top of the latest trends.

UGC 139

UGC Hashtag How To Meme 139

Sprout Social

MARCH 27, 2023

Creating a social media campaign is an intricate process that requires deeply understanding your audience, brand, products and competitors. How to run a successful social media campaign 7 extraordinary social media campaign examples 25 tips for building your own unforgettable campaign What is a social media campaign?

Campaign 142

Campaign Social Media UGC Metrics 142

Sprout Social

MARCH 13, 2024

The social media manager creates a number of posts sharing behind-the-scenes content, new scent updates, tips, business information and answers to customer questions. As a candle company, you might focus on behind-the-scenes content that showcases how you make each of your products.

Engagement 128

Engagement UGC How To Hashtag 128

Sprout Social

OCTOBER 13, 2022

Social marketers know creating viral posts isn’t their most important goal. social media managers. Strategic viral marketing boosts brand awareness, increases engagement and builds loyalty. Use them to expand your brand’s social reach (and they might even help you go viral). “Make it go viral.”

How To 145

How To UGC Authentication Campaign 145

Oktopost

NOVEMBER 22, 2023

Social media has revolutionized B2B marketing. Now an essential tool for all marketing efforts, it has changed how brands reach their customers, build awareness, and foster connections with their audiences. And businesses recognize the power of social media in driving tangible results.

B2B 117

B2B Trends Social Media UGC 117

agora pulse

OCTOBER 1, 2020

Need to get the full picture for a social campaign or strategy? As a social media manager, every post you publish contributes to a larger goal and fits into an overall strategy. But how do you identify the right goals and shape a strong social media strategy? Improve your overall marketing strategy.

Analysis 114

Analysis UGC How To Social Media 114

Pixlee

SEPTEMBER 8, 2020

Gen Z is the most diverse generation yet, and it’s no surprise they expect to see themselves represented in marketing content. But, it’s not only the newest generation that cares about inclusive marketing. Work With Diverse Influencers. Create a brand community for your customers to invite conversation in a more accessible environment.

Campaign 77

Campaign UGC Marketing Authentication 77

agora pulse

JANUARY 23, 2019

And they don’t just scroll through the feed looking at pretty pics: 72% of users have bought a product they discovered on the platform. These include adding Shopping sections in the Explore tab and allowing users to save Shoppable Posts and products they love. If they tap the post, they’ll see a product tag.

Instagram 120

Instagram Tips UGC Hashtag 120

Oktopost

JANUARY 6, 2025

If you havent noticed already, Gen Z is everywhere in the workplace, and they are reshaping how B2B brands approach social media. Once dominated by formal tones and corporate jargon, the B2B social landscape is shifting toward a more authentic, humanized approach, primarily driven by Gen Z social media managers.

B2B 71

B2B Authentication Social Media Management Hubspot 71

Pixlee

APRIL 17, 2019

In recent years, brands have increasingly put social media and social media managers at the center of their overall marketing strategies — and for good reason. Social media allows brands to build strong communities and drive sales, fine-tune campaigns and get insight into market trends.

Social Media 74

Social Media UGC Social Media Management Authentication 74

Sprout Social

APRIL 21, 2020

In the wake of COVID-19 , social media managers have had to reevaluate their strategies and content plans to account for changing consumer behavior. But even in a pandemic-free world, things change and businesses are thrown curveballs—and social teams are on the front lines of communicating and reacting to those changes.

How To 138

How To Social Media Management Metrics Team 138

Sprout Social

JANUARY 5, 2021

Marketers are always on the hunt for “the next big thing.” But from emerging social platforms to share-worthy content, trends arguably come and go faster than ever. Despite popular belief, getting ahead of the curve and predicting marketing trends doesn’t require a crystal ball. ” And rightfully so.

Strategy 143

Strategy Content How To Trends 143

Sprout Social

FEBRUARY 22, 2024

It’s no small task, but the right influencer marketing analytics can help. Influencer analytics tools are a type of influencer marketing tool designed to measure the performance and impact of influencer marketing campaigns. Influencer marketing trend analysis Social media users expect brands to read the room.

ROI 127

ROI Analytics Influencer Campaign 127

agora pulse

JUNE 24, 2020

25% of Millennials and Gen Z-ers browse Stories for products or services they’re interested in purchasing. For example, contest announcements, so you can increase participation, word-of-mouth marketing , and lead generation on your giveaway. Related: Instagram 101: What Every Smart Social Media Manager Needs to Know.

Instagram 127

Instagram UGC Feed Feedly 127

Buffer Social

JULY 6, 2017

But, despite building a product that helps people succeed on social media , we have committed a good number of social media mistakes ourselves. Mistake 2: Being on all social media platforms. While we were marketing to our fans, we weren’t growing our fan base much.

Social Media 112

Social Media Curation UGC Instagram 112

Hootsuite

JANUARY 10, 2025

For commitmentphobes, the word engagement might be a terrifying and loaded one but for social media marketers, Facebook engagement is the holy grail. And an engaged audience that wants to interact with your brand is something every marketer should aim for. Plus, UGC posts reliably earn high engagement.

Engagement 103

Engagement Facebook HootSuite UGC 103

Sprout Social

NOVEMBER 29, 2023

Automation is a close friend of any social media marketing strategy—Instagram included. Instagram automation can alleviate some of the repetitive tasks while allowing your social mean more time to develop creative campaigns. Use this tool for scheduling, monitoring analytics, social listening and more.

Instagram 126

Instagram Tools Strategy Hashtag 126

Sprout Social

JUNE 23, 2021

The same study also says that 55% of consumers claim they’ve returned a product because they didn’t fully understand how it works. Ask yourself: are you empowering your customers to make the most of your product or service from the word “go? Onboarding represents a make-or-break process.

Strategy 141

Strategy Policies Resources Loyalty 141

Oktopost

SEPTEMBER 28, 2023

Content is an integral part of your business, essentially, it is the glue that holds marketing and sales together. From on-site content to podcasts and video tutorials on specialist sites, there are plenty of places to distribute content, but don’t forget about the most lucrative of all: social media.

Publishing 71

Publishing Social Media Content UGC 71

Sprout Social

MARCH 22, 2021

That’s why we were thrilled when Drift’s Social Media Manager, Pat Timmons , agreed to share some insider insights with us so we could deliver strategic advice straight from the source. If your brand is looking to step up your social game, take notes (especially if you’re a B2B technology company). Keep it shareable.

Film 137

Film Team B2B Newsletter 137