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How Social Media, Content Transform Marketing from Expense to Investment

Webbiquity SMM

Sales leads generated through inbound marketing–the combination of content marketing, blogging, social media, website chat and SEM–cost 61% less than those produced through traditional demand generation techniques (e.g., Photo credit: DIY Marketers. Like a blog, each social media account is an appreciating asset.

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How Social Media, Content Transform Marketing from Expense to Investment

Webbiquity SMM

Sales leads generated through inbound marketing–the combination of content marketing, blogging, social media, website chat and SEM–cost 61% less than those produced through traditional demand generation techniques (e.g., Photo credit: DIY Marketers. Like a blog, each social media account is an appreciating asset.

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How to Get Your Social Media Audience Engaging With You Elsewhere Too

Socialmedia.biz

But savvy marketers need to remember that social media isn’t where the interaction ends. Offer a Free Webinar to Add Value and Capture Emails. Using a tool like ClickMeeting to host your webinar , you can run a compelling presentation in real-time and capture audience emails as leads for later follow up. Host an AMA.

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The ultimate guide to LinkedIn Live and how to use it

Sprout Social

And that’s why live streaming is becoming more common in B2B marketing. From webinars to interviews and beyond, Live is a prime way to educate your B2B audience. We get it, many B2B marketers are totally new to the streaming world and what it entails. LinkedIn Live presentations don’t have to be pristine and polished.

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Creating and Sharing Videos Online – Quick Guide

The Way of the Web

And the launch of Vine for videos via Twitter, and Instagram Video, means that short 6 or 15 second video clips have become viable tools for sharing ideas, content and marketing. Marketing and Distribution. Or a decent microphone for recording to your computer for screencasts, webinars and more. Production and Editing.

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30 Proven Small Biz Content Marketing Tips

Writtent Blog

For entrepreneurs and small business owners, content marketing can seem out of reach. Although proven to be an effective way to attract prospects, generate leads, and retain customers, content marketing appears to require more time and money than you have to invest in it. Content marketing works because it’s not a hard-sell technique.

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PBEVENT 2015: A Roundup of Tips and Advice Shared at the ProBlogger Training Event Sessions

ProBlogger

To see why, read A Guide to Using Data Analytics to Optimize Your Content Marketing Strategies. Content Marketing: Planning content: Identify and create a profile for your dream reader. Amy Porterfield offers advice about this process in How to Create a Survey to Find Your Target Market. Email Marketing.