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How Social Media, Content Transform Marketing from Expense to Investment

Webbiquity SMM

While some aspects of inbound marketing (SEM, email marketing, webinars) clearly remain in the expense column, three of its key components clearly should be classified as investments, as long-term appreciating assets. Buying a bag of apples at the grocery store is an expense; planting an apple tree is an investment.

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How Social Media, Content Transform Marketing from Expense to Investment

Webbiquity SMM

While some aspects of inbound marketing (SEM, email marketing, webinars) clearly remain in the expense column, three of its key components clearly should be classified as investments, as long-term appreciating assets. Buying a bag of apples at the grocery store is an expense; planting an apple tree is an investment.

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How to Get Your Social Media Audience Engaging With You Elsewhere Too

Socialmedia.biz

Offer a Free Webinar to Add Value and Capture Emails. If you have an engaged social audience and want to get them feeling more invested in your solution, use your social channels to promote a free webinar on a topic that your audience cares about and your product addresses. Image source: https://curated.co/features.

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The ultimate guide to LinkedIn Live and how to use it

Sprout Social

From webinars to interviews and beyond, Live is a prime way to educate your B2B audience. Table of contents How to go live on LinkedIn step-by-step LinkedIn Live vs. LinkedIn Events Which types of presentations are best for LinkedIn Live? LinkedIn Live presentations don’t have to be pristine and polished.

LinkedIn 107
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Creating and Sharing Videos Online – Quick Guide

The Way of the Web

Audio can often be solved by investing in equipment such as a decent cabled lapel mic or a Bluetooth remote version for presenters. Or a decent microphone for recording to your computer for screencasts, webinars and more. Beyond an adequate camera or webcam, the two biggest problems with most videos are lighting and audio. Dailymotion.

Video 57
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30 Proven Small Biz Content Marketing Tips

Writtent Blog

Use different types of content on your blog (such as these 12 Business Blog Topic Ideas ) and different content formats (including videos, infographics, ebooks, webinars and more) to change things up. The recent rise of visual social media proves the importance of creating and using great photos, graphics, presentations, and videos.

Tips 98
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PBEVENT 2015: A Roundup of Tips and Advice Shared at the ProBlogger Training Event Sessions

ProBlogger

Content events: Pamela Wilson delivered a great presentation on Content Events. Check out out Pamelas example at Big Brand Webinars. Look at Vimeo pro. Uncover the needs of those you want to serve in a welcome email ask who are you, your hopes and dreams what’s getting in the way? Need an example of content events?