The company that doesn’t just offer apps; it has cleverly positioned these apps at the center of a comprehensive strategy to engage with it’s customers and build loyalty. Sam Chan, Wireless Industry Partnership @wipjam. While the excitement may be about apps aimed at consumers the real opportunity may be in developing specialized apps designed meet the specific needs of large and small enterprises seeking to support their workforce with apps that boost productivity and drive positive business results. What is the size and scope of the enterprise app opportunity? MORE >>

The first AARP app was available for Apple’s wireless devices (iPhone and iPad). The wallet would even tell consumers the precise times they should cash in their loyalty points and save money. Hipcricket also won consecutive annual pioneer awards from CTIA — The Wireless Association. The so-called technology divide is a myth, and so is the belief that, when it comes to mobile, we should baby the Boomers. My mother-in-law (definitely NOT a digital native) is a shining example. At age 80 she uses a Kindle. And she even mastered Windows 7 in an afternoon. Full stop. MORE >>

Text messaging is also core to CRM, enabling the retailer to opt consumers into its loyalty club for ongoing engagement and remarketing. As marketers, it’s tough to think wireless (not just mobile). As I point out in this column, it takes work and expertise to figure it out — but marketers that can see wireless in a broader context are making great strides. * * *. Hipcricket also won consecutive annual pioneer awards from CTIA — The Wireless Association. The fit between mobile and retail is obvious. Macy’s doesn’t think so. MORE >>

Some of the leading wireless analysts issued reports this week, covering everything from revenue projected from the combination of mobile, social and loca l, to the size of the app business in 2011 and beyond. In my opinion, a successful app should lead to product and company loyalty. told attendees there that building a loyalty club off an app is an avenue to additional sales and new product trial. Hipcricket also won consecutive annual pioneer awards from CTIA — The Wireless Association. Julie gave us the inside track on Forrester’s 2011 mobile trends. MORE >>

consumers – 57 percent of respondents would be interested in opting in to a brand’s loyalty club via a mobile social networking application such as Facebook. It also found that 90 percent of those who had participated in a mobile loyalty club said they had gained value from the participation , a result that represents a significant untapped opportunity for brands. The survey clearly shows that people will interact with brands and join loyalty programs if we ask them first. Hipcricket also won consecutive annual pioneer awards from CTIA — The Wireless Association. MORE >>