Convince & Convert

APRIL 8, 2010

I know you have to pay for WiFi on the iPad, but what if you have wireless at your home? I have wireless at home, which I connect the iPad to most of the time, since I work from home. The keyboard (dock or wireless) eliminates the text input problem, although it would be a bit clunky on a plane. How long would that take?

iPad 137

iPad Content iPhone Wireless 137

Convince & Convert

AUGUST 25, 2010

What impact could Starbucks’ brand of wireless connectivity have on consumer behavior? Carefully crafting and leading the consumer experience in-store and virtually, has earned the company trust and admirable loyalty. Experience=trust + loyalty, the formula is simple yet solving it takes work. Let’s get real.

Facebook 144

Facebook Yahoo Collaboration Social CRM 144

Convince & Convert

APRIL 7, 2010

There are three primary benefits: awareness via virality and social proof; loyalty and rewards; and market research. Recently, I had the good fortune of hosting the weekly #socialmedia chat (Tuesdays 9am Pacific) where social media types congregate on Twitter and answer three questions posed by the host.

Foursquare 152

Foursquare Analysis Consultant Mobile 152