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How to measure brand awareness

Sprout Social

In particular, measuring brand awareness helps you: Evaluate your marketing efforts Are you seeing a higher conversion rate from targeted social media ads compared to last quarter? Is the influencer partnership driving more brand mentions and positive sentiment online? Knowing where you stand exposes market gaps and opportunities.

Brands 107
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What social media tasks to automate and what to personalize

Sprout Social

Automation saves time—Sprout’s Social Media Productivity report highlights that almost 60% of marketers using tools have time to get work done and focus on the activities that really need their attention. Without their backing, social media can become siloed, underfunded or pushed aside for other marketing activities.

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5 of the Best Content Curation Tools for Social Media Managers

Hootsuite

In the dog-eat-dog world of social media content, many marketers and creators will do anything to stay ahead. You’ll be able to understand brand sentiment, collect feedback, and intervene before situations escalate. With Talkwalker, you can dig into the granular social analytics and really buff out your marketing strategy.

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How Digital Marketing Drove Customer Experience in Unpredictable Times

Pixlee

Companies had to look beyond their customer experience models and pivot their digital marketing strategies to accommodate rapidly increasing online consumer demands. Enter digital marketing: the customer experience lever brands quickly adapted to using. Digital marketing did more than entice new shoppers this year.

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Ultimate Brand Monitoring Guide For Tracking Online Reputation?

Keyhole.co

That’s the best form of marketing every brand dreams of. We don’t have the luxury of watching out for every notification. For example, a fast-food restaurant opens near you, and they start social media marketing aggressively. This helps to improve customer satisfaction and loyalty. Regret not starting early?

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How to Measure Customer Engagement and Why It’s Important

Pixlee

With brand authenticity as the overarching principle, marketing strategies have changed, and customer engagement KPIs have come to the forefront. If you want to analyze performance, build loyalty, and establish your brand, it’s crucial that you understand how to measure customer engagement. Using a mobile app or online service.

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Why brands need a social media monitoring strategy

Sprout Social

Responding to customers has been shown to lead to stronger brand loyalty among customers. These kinds of posts don’t come up in your regular network notifications, which is why it’s important to set up your monitoring tools. At 78%, the majority of marketers that Sprout surveyed responded to a customer request within 12 hours.