Jeff Esposito

JANUARY 17, 2013

Instead of going with my gut and calling the winners as I would like to as a fan, I am going with the picks from social media as we have for the entire 2012 season. Two pretty solid games if you ask me – both equally as tough to pick.

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Conference Lithium Social Media Team 35

Jeff Esposito

JANUARY 10, 2013

Instead of using gut, cuter cheerleaders or coach on the cold seat, we have used social media buzz. We dumped data from Lithium Social Media monitoring and dumped it into some weighted formulas to pop out the winners ( more on the formulas here ).

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Lithium Social Media Conference Project 34

Jeff Esposito

SEPTEMBER 27, 2012

While it is estimated that their call at the end of Monday Night Football impacted bets by up to $150M , they also wreaked havoc on my weekly picks using social media buzz. If you are new to this series of picks, you are probably wondering what I am rambling on about in terms of social media picks of NFL games.

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Social Media Lithium Overview Video 37

Jeff Esposito

JANUARY 5, 2012

During the 2011 NFL season, I picked the weekly winners utilizing social media metrics gathered using Lithium Social Media Monitoring and a series of formulas ( click here for full formulas). Over the 17 weeks there were ups and downs, but I wound up finishing the year at 132-123 so while not awesome, still above.500.

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Lithium Social Media Project Metrics 36

Jeff Esposito

FEBRUARY 8, 2011

Last week, I ran a report to decide the Super Bowl Champion using social buzz. After analyzing the data with the Lithium Social Media monitoring software, the collective social Web decided that the Green Bay Packers would be the Super Bowl champs.

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Lithium Social Media Software Report 30

Jeff Esposito

SEPTEMBER 4, 2012

This year, I am going to continue my work from last year in predicting winners of the games using social media buzz and some formulas using Lithium Social Media Monitoring. Some people will pick on gut intuition, some on stats, while others pick by color or cuter quarterbacks. You may have your own method.

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Social Media Lithium Team Conference 35

Jeff Esposito

FEBRUARY 2, 2011

Don’t be – I used Lithium Social Media Monitoring (formerly Scout Labs; Disclosure – I received an evaluation license ) to use the social buzz around the teams to pull together a report called the Passion of the Fan to see if online passion would translate into on-field success.

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Lithium Social Media Film Metrics 32

Jeff Esposito

NOVEMBER 8, 2010

It seems like the gravy-train buzzword of Social Media is starting to fade away only to give way to the term social customer. In theory, as customers migrate more towards social media, companies need to evolve to keep up with them. It’s free and the show will run twice on November 10.

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Lithium Case Study Forums Conference 33

Jeff Esposito

JANUARY 5, 2011

Since I am not in that world anymore, I decided to look at something that I live and breathe now – social media as it gives everyone their own soap box to pontificate from. So who better than the social masses to crown the league’s MVP? Image - Boston Herald. Negative Conversation Share. Brady – 28% (-1 pt).

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Social Media Lithium Sports Film 32

Jeff Esposito

MARCH 15, 2012

Lithium breaks down the social buzz of the 2012 South by Southwest Interactive Conference. Download the full report here.

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Lithium Conference Report Social Media 44

Jeff Esposito

NOVEMBER 15, 2012

So far our social media NFL predictions have done OK, not great, but could be a playoff contender in the weak AFC this year. For those of you coming to this blog for the first time, each week we pull 14 days of social media data from Lithium Social Media Monitoring and dump it into some formulas (more on those here ).

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Lithium Social Media Data 36

Jeff Esposito

DECEMBER 13, 2012

Over the course of the 2012 NFL season we’ve racked up a 117-83-1 mark predicting NFL games using social media buzz. The methodology uses buzz collected using Lithium Social Media Monitoring and some formulas to predict the winner of each of the weekend’s games (more on that here ).

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Lithium Social Media Course 32

Jeff Esposito

OCTOBER 18, 2012

With six weeks in the book for the 2012 NFL season, Social Media’s predictions are in the middle of the pack with 47-44 mark following a lackluster 6-8 finish last year. For t those of you visiting for the first time , click here to see our prediction method sponsored by Lithium Social Media Monitoring.

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Lithium Social Media Video 32

Jeff Esposito

NOVEMBER 16, 2011

For that I have no excuses except that my notion to pick the weekly winners using social media buzz collected using Lithium Social Media Monitoring and a series of formulas. So in this case crowdsourcing might not be the best bet, good thing I am not laying money down.

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Crowdsourcing Lithium Team Social Media 43

Jeff Esposito

OCTOBER 20, 2011

So after a week of not watching football due to travel to Spain, this week’s edition of the Social Media NFL Picks is back with a vengeance. Despite not watching a snap of Week 6, my social picks ( formula ) were 7-6 and on the season I am sitting at 46-45.

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Lithium Travel Social Media Team 34

Jeff Esposito

SEPTEMBER 8, 2011

For this season, I decided to go against my gut and rely on the wisdom of the social web. Like many football fans, I enter pools to pick the winners of each game.

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Lithium Sentiment Team Conversation 43

Jeff Esposito

NOVEMBER 12, 2010

If you missed the keynote that I did with Lithium’s Jenny Zaszut from Lithium, and want to see how the team at Vistaprint manages and measures social media for the business, you can check it out here as a webinar. The platform called RockMelt looks to merge social media with social media.

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Lithium Blogosphere Technorati Survey 28

Jeff Esposito

NOVEMBER 1, 2010

Instead of relying on phone or exit polls, I decided to use social mentions of the candidates to determine the next governor of the commonwealth. I pulled the data surrounding Deval Patrick, Charlie Baker, Tim Cahill and Jill Stein using Lithium Social Media Monitoring (formerly Scout Labs) over the past month.

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Lithium Badge Sentiment Foursquare 42

Jeff Esposito

SEPTEMBER 15, 2011

For those of you just tuning in, I have decided to use Lithium’s Social Media Monitoring tool to use social buzz to create my picks for the season ( click here for a full methodology). Last Sunday was a great week to be a coach potato watching the NFL.

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Social Media Tools Lithium 47

Jeff Esposito

NOVEMBER 3, 2011

This year I decided to break away from that method and decided to make my weekly selections with social media buzz metrics using Lithium’s social media monitoring tool ( full metrics here ). Most years I pick on a combination of gut feeling and stats. Below are my picks for Week 9: New York Jets -6, Buffalo 22.

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Social Media Metrics Team Groups 34

Jeff Esposito

APRIL 1, 2013

Aside from the cost of a Jive or Lithium, creating your own community comes with the task of recruiting users to the platform and keeping them coming back. While there are inherent risks in building a community on a rented piece of grass (Facebook, Twitter, etc.), the barrier of entry is also far lower than that of a company-hosted community.

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Communities Jive Lithium Real Estate 42

Jeff Esposito

OCTOBER 29, 2010

I also recorded a presentation on measuring and tracking ROI for social media for the Social Customer Virtual Summit on November 10. Jenny Zesut of Lithium and I have a great conversation that you won’t want to miss. Debate: Do All Community Managers Need Social Media? Now I am not talking that being.

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Lithium Real Estate Sample Samples 24