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Tool Tuesday: PostRank Analytics

Akamai Marketing

Enter: PostRank. In short, PostRank endeavors not only to show you how much TRAFFIC you got, but how many times a particular post was talked about. There are several tabs within PostRank, each designed to give you a unique view of the data. It isn’t that we need a tool that does everything.

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6 Critically Undervalued Social Media Success Metrics

Convince & Convert

Rather than paying rapt attention to the number of Twitter followers you’ve corralled, instead look at your Klout score. Klout is an online influence gauge that combines several data points (followers, retweets, clicks on links, etc.) PostRank Analytics solves this problem. Are tweets more important than Facebook shares?

Metrics 159
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4 Free Tools for Researching Guest Blogging and Advertising Opportunities

Kikolani

If you’ve been following my writing for a while, you will notice I always find a way to throw in a mention for PostRank , and for good reason. Simply search keywords in your industry, and PostRank will give you a list of the blogs with the top engagement on that topic. Engagement Details on PostRank. All for free!

Research 153
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How does your brand look on social media?

Janet Fouts

Postrank Analytics. Klout is all about identifying influencers on particular topics through their social media presence.Want to know the most influential colleges on Twitter? Klout has used their knowledge of influencers to leverage their Klout with programs like the much lauded Virgin America campaign.

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The 4 Marketing Metrics Mandates

Convince & Convert

Companies like PostRank (with its analytics product), and Klout (with its online influence measure) and leading this integrated metrics parade. Postrank is now allowing you to compare your blog’s performance to that of up to four other sites. But which are the most important indices? Convince and Convert Recommends.

Metrics 127
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Weekly Roundup: Refreshingly Different

Waxing UnLyrical

In defense of Klout , by Tac Anderson at New Comm Biz. Why: Klout’s taken a lot of beating online recently. Why: great ideas that might spur your creative juices, even if you don’t have an e-newsletter… or get you started thinking about one. I thought this was a refreshingly different post. Read All About It!

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Snapping at Synapses: Why Digital Death Sucks

Waxing UnLyrical

Someone’s Klout score is not necessarily reflective of that person’s “real&# (i.e. online + offline) influence (though, to be fair to Klout, they don’t claim that is so). To me, thats where all this hype around influence and Klout and the like fall short, because theyre not taking that into consideration.

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