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How does your brand look on social media?

Janet Fouts

Momentus Media Community Health Score. Postrank Analytics. Klout is all about identifying influencers on particular topics through their social media presence.Want to know the most influential colleges on Twitter? disclosure: I’m listed as a Klout influencer and have received Klout perks.)

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Weekly Roundup: Refreshingly Different

Waxing UnLyrical

In defense of Klout , by Tac Anderson at New Comm Biz. Why: Klout’s taken a lot of beating online recently. Why: great ideas that might spur your creative juices, even if you don’t have an e-newsletter… or get you started thinking about one. I thought this was a refreshingly different post. Read All About It!

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Snapping at Synapses: Why Digital Death Sucks

Waxing UnLyrical

Someone’s Klout score is not necessarily reflective of that person’s “real&# (i.e. online + offline) influence (though, to be fair to Klout, they don’t claim that is so). To me, thats where all this hype around influence and Klout and the like fall short, because theyre not taking that into consideration.

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Successful Blogging for Small and Medium Businesses

Akamai Marketing

Blogs for business are an outstanding tool for business, they can build community, be the backbone of your social media program, and drive traffic to your website, just for starters. Are you trying to create community? Then measure it.You can use Google Analytics, PostRank or even (GASP!) But where do you start? Then live it.

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Automation in Public Relations Measurement: Yea/Nay?

Waxing UnLyrical

« Media Bullseye – A New Media and Communications Magazine says: December 16, 2010 at 12:35 pm [.] about Klout’s problems with influence scoring and the near-constant requests for accurate automated sentiment analysis should be a wake up call to practitioners. Stop being lazy. Read All About It!

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Influence is Not a Number

Waxing UnLyrical

Here I go again: Klout does not equal Clout. Yesterday Klout introduced “the new Klout.com.&#. My initial reaction (and it’s also in the comment that I left over on the Klout blog post, since I didn’t think it fair to simply write about it here and not comment there as well) is … that it’s very pretty.