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How does your brand look on social media?

Janet Fouts

Looking for a job in marketing? Momentus Media Community Health Score. Postrank Analytics. Klout is all about identifying influencers on particular topics through their social media presence.Want to know the most influential colleges on Twitter? These days however, it can mean a whole lot more. or the top 10 food trucks

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Weekly Roundup: Refreshingly Different

Waxing UnLyrical

Delegating email with Gmail , from Duct Tape Marketing. In defense of Klout , by Tac Anderson at New Comm Biz. Why: Klout’s taken a lot of beating online recently. Get Shareaholic test Filed under Weekly Roundup | Tags: analytics , brand building , email marketing , SEO | Comment (0) Site settings comment help?

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Snapping at Synapses: Why Digital Death Sucks

Waxing UnLyrical

Someone’s Klout score is not necessarily reflective of that person’s “real&# (i.e. online + offline) influence (though, to be fair to Klout, they don’t claim that is so). To me, thats where all this hype around influence and Klout and the like fall short, because theyre not taking that into consideration.

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Successful Blogging for Small and Medium Businesses

Akamai Marketing

Blogs for business are an outstanding tool for business, they can build community, be the backbone of your social media program, and drive traffic to your website, just for starters. Are you trying to create community? Then measure it.You can use Google Analytics, PostRank or even (GASP!) Think beyond the marketing team.

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Automation in Public Relations Measurement: Yea/Nay?

Waxing UnLyrical

Unfortunately, most public relations and marketing practitioners really want the insights from artificial intelligence. That’s very useful for SEO, but I can’t imagine that this level of detail would ever be sufficient to inform a marketing or communications strategy. Stop being lazy. Read All About It! Wanna Subscribe?