Klout Loyalty Social Media Strategy 
The Way of the Web
SEPTEMBER 29, 2011
Like a lot of people, I’m registered on both Klout and Peerindex , which both attempt to track my online influence in slightly different ways to give one overall score which can be compared to others in my areas of interest. Measuring influence or just tracking loyalty? So are you on Klout, Peerindex and Empire Avenue?
Convince & Convert
AUGUST 10, 2010
Raj Kadam is CEO of Viralheat , a social media listening platform (disclosure: I am a paid customer of Viralheat). JF : We’ve recently completed projects with Virgin America , Starbucks and CoverGirl where we emailed offers to customers based on their influence and Klout score within a particular topic.
Absolute PA
JULY 28, 2011
OK, you might want to invest money in customising it, planning a strategy, learning how to use it like a marketing ninja, or have someone manage your page for you. Not only is being there good for building loyalty with them, but also for getting customer feedback, influencing and raising your profile with their friends. Accessibility.
Absolute PA
JULY 28, 2011
OK, you might want to invest money in customising it, planning a strategy, learning how to use it like a marketing ninja, or have someone manage your page for you. Not only is being there good for building loyalty with them, but also for getting customer feedback, influencing and raising your profile with their friends. Accessibility.
Convince & Convert
NOVEMBER 1, 2011
But also, it’s perpetuated through the “social media experts” I can tell you that year after year, I would have to get in debates that would justify my friend to follow ratio on Twitter, for example. But I do not know that I could find value in social capital relations, finding people who are influential.
Sherrilynne Starkie
JUNE 9, 2013
Social Media Analysitcs (Photo credit: cambodia4kidsorg). None of the participants (about 15) were actually looking any deeper into web or social analytics to understand how users navigate a website or use the content they find to gain any better understanding of their audiences. Finding value in Klout like sites.
Webbiquity SMM
SEPTEMBER 12, 2011
Social media marketing has gone well beyond the hype stage and is now mainstream business practice. Still, questions remain: how do I use social media most effectively across the enterprise? Which social media monitoring tools should I use? What social media developments and trends should I be watching?
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