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Welcome To The One Screen World

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Not too long ago, I was asked to give a presentation on the state of digital media and how well brands are intersecting the worlds of marketing and technology. Fast-forward a mere three years, and now she comes home from school, takes out her iPad. Screens are increasingly getting cheaper and more ubiquitous. and that''s it.

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The Best Video Content About the Greatest Feeling on Earth

Convince & Convert

In September, Guitar Center took home three top awards for their YouTube channel at CMI’s Content Marketing Awards 2014. It made me want to play music again and even – I’m sure marketers will love to hear this – visit one of their stores and buy the whole thing! iPads and Xboxes. It’s instant gratification.

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Why I Did Not Freak Out Over My Stolen iPhone | Bare Feet Blog

Bare Feet Studios

With my iPhone 3GS inside, wallet and credit cards, and a few coupons and lip balm. To me, it was an opportunity to let technology work for me, and of course, get a new iPhone 4! My Tech and Internet Guardian Angels Mobile Me Account I always purchase Mobile Me alongside my iPhone service. I was not freaking out.

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The Truth About the iPad | Blogging and Content Creation | Social.

Convince & Convert

After a few days of messing around with it, the iPad reminds me very much of that remote control with a cord. Most of the chatter leading up to the iPad’s release was around how would it perform against standard computing tasks. I use my iPad instead of my iPhone, not instead of my MacBook. Same with email.

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4 Lessons from Responsive Design for CMOs

Buzz Marketing for Technology

Posted in Advertising Content Marketing Conversion Optimization Customer Experience Design Innovation Interactive Marketing Internet Optimization Web Design. Responsive design brings a variety of benefits – both for brand marketers and the consumers interacting with content across multiple devices.

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The New Electricity

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It's hard to imagine that the iPhone is only five years old and that three years ago, there was no iPad. In the past few weeks, we've seen both Microsoft and Google come forward with their own tablets in an attempt to dethrone the iPad. In looking at a myriad of data points, it's clear that the iPad is the dominant player.

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The Problem With The Status Quo

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It is a striking acceleration of the retailer's fledging publishing program that will place Amazon squarely in competition with the New York houses that are also its most prominent suppliers. They have a strong database to market to and it goes a lot deeper than this. I think about our Marketing industry on a constant basis.

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