Social Media Strategery

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Klout for Enterprise 2.0 Networks is a Bad Idea

Social Media Strategery

takes issue with this idea of ranking people's influence on these internal networks. as a side note, I need one in real-life too – little did I know that my best friend’s reach and influence are really low and I should stop hanging out with him and instead make new friends who can optimize my conversations better).

Klout 124
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Brand Marketing and the Fair Pay to Play Act

Social Media Strategery

That obviously opens the door to everything from paid endorsement deals to social media “influencer” relationships. From energy drinks to beauty products to Amazon, brands have infiltrated college campuses via “social media influencers.” What are you telling your student-athletes about this?

Brands 81
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You Become What You Measure

Social Media Strategery

We use sophisticated algorithms to measure the specific level of influence people have among their friends. We’ve already stopped using Twitter to actually talk with people. We ignore reporters and bloggers who don’t measure up to some arbitrary influencer score. Where does it stop? Will it stop? Can we stop? .

Sysomos 134
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Pay to Play: Seven Ways Social Media is Getting More Expensive

Social Media Strategery

Starting a Facebook or Twitter account was free, and hiring a part-time intern to manage them didn’t cost much. Fast-forward a few years, and we’re seeing more and more organizations hire entire teams to create content for Twitter, Facebook, Tumblr, Pinterest, and whatever hot new social media startup launched last week.

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Seven Things About Social Media That You’re Not Going to Learn in College

Social Media Strategery

Instead, I wanted to help them understand that even though they may learn what Twitter is, how to use it, and some case studies, there’s nothing like doing it in the real world. I really don’t, not when anyone can go and game the system by buying thousands of Twitter followers or Facebook fans. You do the math.

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What Does Integrated Marketing Mean to the Future of the PR Professional?

Social Media Strategery

Will he share it with his 100K Twitter followers and Facebook fans? The reach and influence of some organizations’ owned channels rival that of some traditional publications. For example -. That reporter at the New York Times just called and said he’s doing a story on your brand! Will he blog about it too?

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Knock Down the Social Media Dominos

Social Media Strategery

Development Social Media Knock Down the Social Media Dominos Sun, Nov 23, 2008 Best Practices Image courtesy of Flickr user rosendahl If you’re on Twitter and follow Chris Brogan , you’re probably familiar with the “Chris Brogan” effect. you immediately see a spike in your own Twitter followers and traffic to whatever he linked to.

Gov 2.0 62