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The Social Media Monitoring Lighthouse – A Guide on What and How to Monitor

Razor Social

Influencer Monitoring. Relevant Influencers drive conversation and action so they are an important part of social media. Your monitoring tool should help track a variety of things in this area: The partner influencer – You may actively work with influencers to promote your campaigns on a paid/unpaid capacity.

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How a Small New York City Hotel Put Itself on the Map through.

Techipedia: Tamar Weinberg

Today, it appears every retail or business concern says ‘follow us on Twitter’ or ‘be our friend on Facebook.’ There must be hundreds of businesses that are following all the rules the social media gurus throw at them, and really get it, are authentic etc. Selling should not even be a big part of the picture.

Hotels 245
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Why Customer Service Should Be in Your Social Media Marketing Strategy

Techipedia: Tamar Weinberg

Social media is a fantastic way to bring that neighborhood business charm back to a increasingly dispassionate world. A great experience breeds influence and positive feelings. Lewis July 20, 2010 at 1:29 pm Customer Service is often the last thing considered in any strategy when it should be the first.

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Creating Passionate Customers: Brand Evangelism and What it Means.

Techipedia: Tamar Weinberg

The easiest way to find these people is to find the communities that your users frequently visit, be it forums, Twitter, or other social networks. get Twitter mentions of your brand via RSS or email) or use a service like Backtype (backtype.com) to see comments across blogs and other social media sites (such as FriendFeed).

Brands 139
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How to Get an Influencer's Attention

Techipedia: Tamar Weinberg

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Blogging , Marketing , Opinion , Social Media > How to Get an Influencer’s Attention How to Get an Influencer’s Attention by Tamar Weinberg on March 24, 2010 Share Influence is everywhere, but it’s up to you to spot it.

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Best Internet Marketing Posts of 2010

Techipedia: Tamar Weinberg

The Ultimate Resource for Successful Small Business Websites (Samir Balwani): This isn’t completely social media marketing focused, but it definitely covers a great deal of detail on how smaller businesses (consulting firms, law firms, realtors, restaurants, retailers, etc.) can benefit from online marketing. Probably not.

Marketing 279
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Blogging Etiquette in the Face of a PR Pitch: What Miss Blogging.

Techipedia: Tamar Weinberg

There’s relationship building (see rule #6), influence, branding, and more. To quote The Happiness Project author Gretchen Rubin, act the way you want to feel. Rule #6: Remember where you were when you started. There’s more to blogging than just dollar signs. At the end of the day, blogs are a relationship-building tool.

Blogger 177