Sherrilynne Starkie

FEBRUARY 23, 2013

Brands are flocking to Facebook but are overlooking the significant opportunities and value that bloggers bring to digital marketing initiatives, according to the T echnorati 2013 Digital Influence Report. This disconnect is a result of a lack of uniform metrics used to measure the success of influencer marketing campaigns.

Blogger 389

Blogger Brands Technorati comScore 389

Social Media Strategies Summit

JUNE 8, 2023

But despite all of these reasons to move away from Facebook, there is no denying the platform’s continued influence. But they were interested to discover if they could use the social network to increase purchases via physical retail stores. RESULTS : Studies from Meta discovered that the campaign generated a 7.1-point

Brands 130

Brands Facebook Influencer Campaign 130

Mindjumpers

NOVEMBER 16, 2012

In addition, 21 experts and influencers within the fields of content marketing, search engine optimization and social marketing are sharing their thoughts and advices in the new report. Report: How Social Marketing Works for Retail Brands [Report]. Similar Posts: How to Kick-Start Your Content Marketing [Report].

Report 216

Report Content Marketing Nielsen 216

Sprout Social

MARCH 13, 2017

There have been several studies conducted on the topic that show people are more likely to conform to the group decision. There’s less outside influence on your decision. One study found that 50% of shoppers use their smartphones while shopping in stores to research products before they buy them. Customer testimonials.

Conversation 111

Conversation How To Review Influencer 111

Rebekah Radice

NOVEMBER 24, 2017

You can even filter by influence if you’re short on time and looking to activate a certain segment. Reach New Leads By Engaging with Influencers. According to a recent case study by TapInfluence and Nielsen Catalina Solutions, influencer marketing delivers 11 times the ROI of digital marketing. Now the fun begins!

Hashtag 138

Hashtag Influencer Trends Industry 138

Rebekah Radice

NOVEMBER 24, 2017

You can even filter by influence if you’re short on time and looking to activate a certain segment. Reach New Leads By Engaging with Influencers. According to a recent case study by TapInfluence and Nielsen Catalina Solutions, influencer marketing delivers 11 times the ROI of digital marketing. Now the fun begins!

Hashtag 60

Hashtag Influencer Trends Industry 60

Webbiquity SMM

JANUARY 17, 2011

Which social media platforms are most effective at influencing buyer behavior? What Americans Do Online: Social Media And Games Dominate Activity by Nielsen Wire. Everyone Uses E-mail, But Blogging Is On the Decline [STUDY] by Mashable. Study: Social Media Affects SMB Purchasing Decisions by HubSpot Blog. And much more.

Research 210

Research Social Media B2B Marketing 210