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Ask Buffer: What is Short-Form Video, and How Can You Use It?

Buffer Social

Question: Why have short-form videos become so popular in the past few years, and how can I use them for my social media? Short-form video snuck up on us, becoming the most consumed online content in a few years. What is short-form video content? Why is short-form video so popular? In one word: convenience.

Video 76
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Visual Content Marketing Insights from 13 Genius Thought Leaders

Writtent Blog

Way back in 1998, Communications Professor Mitchell Stephens predicted the rise of images and video, writing “moving images use our senses more effectively than do black lines of type, stacked on white papers.” We’ll only see a deeper connection to video and to visuals on the web in the next few years, as more startups make smarter plays.”.

Content 95
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I Read More Than 20 Instagram Studies so You Don’t Have to. Here’s What I Found.

Buffer Social

Videos might overtake images as the most engaging type of content. To engage them, you have to create similar high-quality images and videos. Videos might overtake images as the best content type. On Facebook, it’s clear that videos have overtaken images as the best content type. L2 found a similar trend.).

Study 111
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A Simple 3-Step Approach to Increasing Conversions and ROI with Social Media Advertising

Buffer Social

Here’s a quick video preview on the importance of social media advertising from our new Skillshare class : Introduction to Social Media Advertising | Learn with Buffer. Instead, as a Page manager, you can use Facebook Ads Manager to create a campaign (such as traffic, engagement, or video views) to create a custom audience.

ROI 111
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19 Noteworthy Stats About Instagram, LinkedIn, and Twitter Marketing

Webbiquity SMM

Photos see more engagement than videos on Instagram.( B2B buyers turn to LinkedIn for content that will help them move forward in the buyer’s journey—and 57% are doing so on a mobile device. Video views on Twitter grew 220X from December 2014 to December 2015. ” Images beat video. WordStream ). and 6–7 p.m.

LinkedIn 183
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Blog World 2010 Recap – My Notes and Experiences

Kikolani

Mobile – you’re killing your content if it is not mobile enabled. Hubspot is a great example – they give great content, build audience trust, then pitch product in the last 15 minutes. I also got additional Meet Meme cards (I still have beta invites) from Jonathan (who can beat on-site delivery)?

Meeting 141
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10 Ways to Increase Facebook Engagement that Work

Sprout Social

Check out how Hubspot put out an awesome video on Marvel’s marketing strategy to coincide with the release of The Avengers: Infinity War. Like it or not, Facebook has become a hotbed for memes and humorous content. Maybe it was an unexpected meme. Upload Video Content Directly to Facebook. Shorten Your Posts.