Akamai Marketing
APRIL 26, 2011
We’re all looking for quantifiable data for our social media efforts, right? That’s why I wanted to share with you the findings of a recent study by Buddy Media.
Akamai Marketing
AUGUST 3, 2011
If you grew up in a traditional marketing or pr or design field, you probably had the implications and research of demographics beat into your head. You probably studied trends and learned all about how to market to and and communicate with particular generations. People prefer to talk to people, not on-message marketers.
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Akamai Marketing
OCTOBER 21, 2011
from Word of Mouth, PR and advertising models and most importantly, we can approach measuring social media in the same exact way we measure other marketing programs – by tying them to business goals and using Key Performance Indicators (KPI’s). But I DO believe we can borrow established methodology (why reinvent ALL the wheels?)
Akamai Marketing
MARCH 23, 2011
By encouraging businesses to start out with their focus and strategy and then move through to the other elements, the authors Dover and Moffit support what so many marketers know, but what so many companies ignore in their rush to create a program.
Akamai Marketing
NOVEMBER 13, 2012
In fact, the good news is that much of social media measurement calls on some of the very same techniques that marketers have been using for a long time. The first step in any kind of marketing measurement is the strategic planning phase. At its most basic, you’ll take 3 steps to social media measurement: WHY, WHAT, and HOW.
Akamai Marketing
OCTOBER 30, 2012
I see things through the eyes of a user, not just a marketer, trainer or speaker. I probably already know what the competitor is doing and how its going. And requiring someone to make social media part of their job simply because they are in PR or marketing or sales isn’t reason enough. How to prevent this?
Akamai Marketing
MARCH 24, 2011
Afraid that they don’t know how to do it. Then you could ask them “ where should we have a social media presence? &# Give every employee’s voice equal weight, no matter if they are your VP of marketing or the janitor. The idea holds water, or soda or a Belvedere vodka if your like me. Afraid of the time it takes.
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