Waxing UnLyrical

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Subtext: “Real” Listening in Social Media

Waxing UnLyrical

This is a story about subtext and listening in social media. ” And the hotel employee got that. Subtext in social media can be tough. Subtext: “Real” Listening in Social Media. I returned a couple of nights ago from the PRSA 2011 International Conference in Orlando, Fla.

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That Moment When Your Social Media and Real Worlds Collide

Waxing UnLyrical

I’m talking about that moment when your social media and real worlds collide. I left last Thursday morning for Social Slam , via a direct flight from Dulles to Knoxville. That Moment When Your Social Media and Real Worlds Collide is a post from: Waxing UnLyrical. Leaving on a jet plane. That was The Moment.

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Rick Henry: How a Small Business Owner Defines Mobility and Social Media

Waxing UnLyrical

The PRSA Orlando chapter took excellent care of me; and as part of the arrangements, they organized a car service to pick me up from my hotel and take me to the venue at which I was speaking. Rick Henry: How a Small Business Owner Defines Mobility and Social Media. Have a look at this video to see what I mean.

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Five Signs the Future Belongs to User-Generated Content

Waxing UnLyrical

Rise of the social photobooth and video jukebox. Live event social media generally involves a social media person or standard event-goer using a mobile device to put content online. The Harlem Shake depended on community. User-generated content is far better at creating that community.

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How Long Can We Get Away With It?

Waxing UnLyrical

And any serious thought as to how social media might actually change the way brands communicate with audiences in a mutually beneficial way is left by the wayside. ” In fact, the most impressive piece of social media work I have seen in Malta has come from Island Hotels Group (not a client I must add).

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A Decade of Thanksgivings

Waxing UnLyrical

At the time, I was working for an organization headquartered in New York, so I traveled there frequently; as a result, I had a ton of reward points on Amtrak and various hotels. Ever budget-conscious, I booked what I thought was a great hotel, using my points… right in the heart of Times Square. It was terrible. He didn’t skip a beat.

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Why You Should Be Investing In Visual Content for Social Channels

Waxing UnLyrical

Pictures, videos, and other visual media are processed 60,000 times faster than text. Today’s fastest growing social media channels are visual-first and if you want engagement, you’ll want to double down on photos and videos. Our brains are wired to find visual content especially compelling.

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