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Airbnb Social Media Strategy: Sharing Stories, Building Community

Keyhole.co

By blending collaborative consumption with experiential tourism and replacing impersonal hotel stays with a sense of community. The brand also posts influencer content and shares UGC on TikTok. The vacation rental marketplace doubles down on UGC marketing through its Twitter handle.

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How the Travel Industry is Recovering in 2021 with Influencers

Pixlee

A report published in May 2020 even estimated the loss of over 100 million jobs in the travel industry (as per the World Travel and Tourism Council). Enter influencers and user-generated content (UGC) – the community-driven method for rebuilding trust in travel. Influencers Inspire More UGC. trillion dollars in export revenue.

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Pixlee TurnTo Announces the Pixlee TurnTo Creator Network to Improve Influencer Discovery

Pixlee

T his article was originally published on PRNewswire. Building upon the existing Social UGC, Influencer Marketing, and Ratings & Reviews functionality brands like Alo Yoga, Boohoo, Morphe and Kimpton Hotels are currently utilizing, the Pixlee TurnTo Creator Network provides a two-sided marketplace approach to influencer discovery.

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3 Simple Ways to Encourage Your Audience to Create More User-Generated Content

Pixlee

One of the most overlooked practices that can exponentially grow your social media audience (while improving ecommerce metrics) is implementing User-Generated Content (UGC). Not only does UGC create a considerable amount of reach on social media, but it also facilitates a space for audience engagement. Use a UGC Platform.

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Five Brands Taking the Next Step in Supporting Equal Rights During Pride Month

Pixlee

Perhaps the greatest example of this is on Morphe’s website & Instagram – they’ve chosen to publish UGC of all their customers, celebrating their unique identities. Kimpton Hotels. The boutique hotel chain emphasizes the importance of not simply celebrating the month as an event, but pushes a powerful message of inclusivity.

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How to Curate a Stunning Instagram Feed with User Generated Content

Later

Leveraging user-generated content (UGC) on Instagram can be the key to curating a beautiful Instagram feed. . The tricky part is sourcing, collecting and reposting the right UGC — so that you’re always sharing top-quality content that’s aligned with your overall aesthetic. . But we’re here to help! Their secret weapon?

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Ultimate Guide to User-Generated Content

Later

User-generated content (UGC) is a killer asset for brands and businesses looking to grow online. . UGC is an affordable way to share high-quality content that generates sales for your brand — it’s the social media equivalent of a word-of-mouth recommendation! . UGC Best Practices #1: Be Original with Your UGC.

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