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Airbnb Social Media Strategy: Sharing Stories, Building Community

Keyhole.co

By blending collaborative consumption with experiential tourism and replacing impersonal hotel stays with a sense of community. The brand also posts influencer content and shares UGC on TikTok. The vacation rental marketplace doubles down on UGC marketing through its Twitter handle.

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How the Travel Industry is Recovering in 2021 with Influencers

Pixlee

A report published in May 2020 even estimated the loss of over 100 million jobs in the travel industry (as per the World Travel and Tourism Council). To inspire trust in the safety and cleanliness of travel, tourism and travel brands rely on frontline experiences to showcase authentic experiences. Influencers Inspire More UGC.

Travel 52
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Pixlee TurnTo Announces the Pixlee TurnTo Creator Network to Improve Influencer Discovery

Pixlee

T his article was originally published on PRNewswire. Building upon the existing Social UGC, Influencer Marketing, and Ratings & Reviews functionality brands like Alo Yoga, Boohoo, Morphe and Kimpton Hotels are currently utilizing, the Pixlee TurnTo Creator Network provides a two-sided marketplace approach to influencer discovery.

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3 Simple Ways to Encourage Your Audience to Create More User-Generated Content

Pixlee

One of the most overlooked practices that can exponentially grow your social media audience (while improving ecommerce metrics) is implementing User-Generated Content (UGC). Not only does UGC create a considerable amount of reach on social media, but it also facilitates a space for audience engagement. Use a UGC Platform.

UGC 52
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Five Brands Taking the Next Step in Supporting Equal Rights During Pride Month

Pixlee

These brands showcase authentic customers and proudly emphasize their community values through a value-oriented message. Instead of a professionally edited, stylized look at the LGBT community, these brands champion authentic representation through honest reflections of people and how they associate with these brands. Kimpton Hotels.

Brands 61
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10 Influencer Marketing Mistakes You Should Avoid

Pixlee

However, people want to know what brands these influencers are willing to work with, and this doesn’t have to compromise authenticity. Since word-of-mouth is the most powerful marketing channel, these people are ideal candidates to promote your brand on their personal accounts through user-generated content (UGC). .

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Ultimate Guide to User-Generated Content

Later

User-generated content (UGC) is a killer asset for brands and businesses looking to grow online. . UGC is an affordable way to share high-quality content that generates sales for your brand — it’s the social media equivalent of a word-of-mouth recommendation! . UGC Best Practices #1: Be Original with Your UGC.

UGC 60